Senior Product Marketing Manager – Sitetracker Scout, Agentic AI

🕒 September 24

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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This company has sponsored H1B visas in the past.

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Sitetracker

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

💼 Consulting

📡 Telecommunications

Logistics • Consulting • Telecommunications

Sitetracker is a leading provider of deployment operations management software, primarily aimed at high-volume, repeatable, and distributed infrastructure projects. It serves industries such as telecommunications, energy, and construction & engineering, offering solutions to efficiently manage projects, sites, and assets. Utilizing its platform, which integrates geospatial data to streamline processes, Sitetracker enables enhanced project visibility and profitability for companies and governments worldwide. The company's services are built on a cloud platform, leveraging technologies such as Salesforce for document management, machine learning, and security, with a focus on industries like telecom, renewable energy, and utility connectivity.

📋 Description

• Scale the go-to-market motion for Scout, Sitetracker’s Agentic AI solution • Support active Scout sales opportunities, typically partnering on 5–10 opportunities • Help Sales position the platform, communicate its value proposition, navigate objections, and engage executive stakeholders • Own and evolve Scout’s messaging pillars • Lead product marketing for new capabilities in partnership with Product • Translate technical functionality into differentiated messaging, sales enablement, and customer-facing value propositions • Develop Marketing campaigns to create demand and expand Scout adoption within the existing customer base • Monitor campaign execution and outcomes and recommend improvements • Track the AI landscape, emerging competitors, and changing market sentiment • Develop competitive messaging and counter-positioning • Provide actionable market insights to Sales and Product Marketing • Represent Scout at customer and industry events, including speaking opportunities • Build a scalable product marketing motion and repeatable approach for launching and enabling new capabilities

🎯 Requirements

• Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology • Ability to translate technical capabilities into clear business value and support objection handling • Comfort communicating with executive-level stakeholders and helping sellers navigate complex customer conversations • Experience creating a repeatable sales motion around an emerging or rapidly evolving product • Ability to use active-deal insights to improve messaging, enablement, and GTM strategy • Understanding of the AI technology stack and ability to communicate technical concepts to technical and business audiences • Experience developing messaging, positioning, and value propositions for technical products • Experience partnering with Product to bring new products or capabilities to market and enable Sales around launches • Experience shaping the market narrative for a new or emerging technology category • Ability to rapidly evolve positioning as the product, customer needs, and AI market change • Track record developing GTM campaigns to create demand or increase product adoption • Understanding of GTM channels and ability to recommend approaches based on audience and objective • Ability to monitor campaign execution and outcomes and make recommendations • Experience building programs to expand adoption within an existing customer base • Ability to connect campaign performance to pipeline, adoption, and commercial outcomes • Understanding of AI landscape, emerging technologies, competitors, and changing market dynamics • Experience developing competitive messaging and counter-positioning • Ability to turn market and competitive insights into actionable information for Sales and Product Marketing • Experience operating in a fast-moving technology category • Ability to identify market shifts and influence positioning and GTM strategy

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