Director, Media Strategy – Execution

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

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BioMarin Pharmaceutical Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 Post-IPO Debt on 2020-05

Healthcare • Biotechnology • Pharmaceuticals

BioMarin Pharmaceutical Inc. is a leading global biotechnology company dedicated to transforming genetic discoveries into innovative medicines. Founded in 1997, the company has developed eight marketed products that address life-threatening genetic and lysosomal storage disorders such as achondroplasia and severe hemophilia A. BioMarin is also heavily invested in research and development, with a robust pipeline of investigational medicines at various clinical trial stages. The company's mission revolves around improving patient care by leveraging scientific expertise to understand the underlying causes of these conditions. BioMarin is committed to inclusivity and patient advocacy, engaging closely with communities to enhance care and quality of life for those with rare conditions.

📋 Description

• Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, including five disease states • Develop annual, quarterly, and in-cycle media plans with the media agency • Define media objectives for awareness, education, diagnosis, treatment consideration, patient finding, switching, retention, adherence, and customer engagement • Drive integrated HCP and patient/caregiver media planning across paid search, paid social, programmatic, endemic and non-endemic media, video/CTV, digital partnerships, and emerging platforms • Lead media budget planning, allocation, scenario development, and funding tradeoff recommendations • Oversee agency partners across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget stewardship • Partner with Procurement, Finance, Commercial Operations, and brand teams on media efficiency, fees, invoices, accruals, and reconciliations • Establish consistent planning principles, operating rhythms, decision forums, documentation standards, and performance review processes • Collaborate with Brand Marketing, Digital & Analytics, Business Operations, CRM, Privacy, and Compliance teams on omnichannel integration • Define measurement frameworks, KPIs, dashboards, reporting inputs, and learning agendas; identify optimization opportunities • Champion test-and-learn initiatives involving emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative testing, and measurement pilots • Share portfolio-level learnings and best practices across brands • Influence senior stakeholders through structured recommendations, clear storytelling, strategic judgment, and evidence-based decision-making • Coordinate cross-functional workstreams, guide agency teams, and mentor colleagues • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience • At least ten years of experience in media strategy, media planning, digital marketing, omnichannel engagement or related commercial disciplines • Direct experience working at a media agency, including media planning, buying, trafficking, tagging, optimization, or reporting deliverables • Ability to develop integrated HCP and patient/caregiver media strategies • Strong knowledge of paid search, paid social, programmatic, video/CTV, endemic media, non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models • Experience managing media budgets, agency partners, vendor relationships, media authorizations, scope discussions, reporting, and investment tradeoffs • Experience using campaign reporting, dashboards, test results, audience quality indicators, web analytics, and performance data • Understanding of U.S. pharmaceutical marketing dynamics, HCP engagement, patient and caregiver journeys, promotional review requirements, privacy considerations, and compliant data use • Strong strategic thinking, analytical orientation, financial acumen, communication skills, and ability to influence senior stakeholders • Excellent organizational skills and ability to manage multiple brands, priorities, timelines, partners, and decision processes • Nice to have: rare disease brand experience, portfolio-level media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence tools, marketing automation platforms, agency economics, and emerging media/AI experience

🏖️ Benefits

• Equal Opportunity Employer/Veterans/Disabled • Support for environmental protection, injury prevention, and continual improvement of EHS management systems • EHS initiatives and training