AI Marketing Systems Engineer

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🌲 North Carolina, Massachusetts – Remote

🌲 North Carolina – Remote 🍂 Massachusetts – Remote

💵 $92k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Systems Engineer

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Bitsight

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

Bitsight is a global cyber risk management leader transforming how organizations manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss. Built on over a decade of market-leading innovation, Bitsight’s integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance and data analysis.

📋 Description

• Build and Scale Marketing Systems Design, build, and maintain workflows, automations, and internal tools that support marketing execution and lead management. • Connect marketing platforms across the GTM ecosystem using APIs, integrations, middleware, and scripting. • Identify opportunities to streamline campaign execution and eliminate manual processes. • Balance rapid experimentation with long-term scalability, reliability, and governance. • Serve as a primary administrator for HubSpot, including workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governance. • Maintain data quality standards, field mappings, attribution models, and campaign tracking frameworks. • Troubleshoot system issues and optimize platform performance to support business objectives. • Identify and implement high-impact AI use cases across the marketing team. • Build AI-powered workflows that support: Content and creative generation Campaign testing and optimization Audience segmentation and personalization Lead routing and qualification. • Evaluate emerging AI technologies and recommend practical applications that improve marketing efficiency and performance. • Generate analysis that provides visibility into campaign performance and funnel effectiveness. • Ensure marketing technologies and data workflows comply with GDPR and other applicable privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controls. • Translate campaign strategies into repeatable workflows, automations, and operational systems. • Build audience segmentation frameworks aligned to BitSight's Ideal Customer Profile, including security leaders, risk and compliance teams, and procurement stakeholders. • Ensure clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, HubSpot, Looker etc.)

🎯 Requirements

• 5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or related technical roles. • Experience evaluating and deploying AI-powered marketing technologies in production environments. • Hands-on HubSpot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrations. • Experience managing and optimizing CRM and marketing automation ecosystems. • Strong understanding of workflow automation, APIs, system integrations, and data architecture. • Experience with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologies. • Proficiency in at least one scripting or programming language such as Python, JavaScript, or SQL. • Strong analytical and problem-solving skills with the ability to translate business requirements into scalable technical solutions. • Excellent communication skills and the ability to collaborate across Marketing, Revenue Operations, Sales, and Technical teams.

🏖️ Benefits

• medical, dental, and vision insurance • paid parental leave • flexible time off • a 401(k) plan with employee and company contribution opportunities • life and disability insurance • tuition reimbursement