CRM, Email Marketing Specialist

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BizIQ - Smart Growth Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

BizIQ is a digital marketing agency specializing in helping small businesses grow through comprehensive local and organic search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, and website design services. With a focus on local SEO and reputation management, BizIQ aims to enhance a company's online presence to attract more local customers and increase brand visibility. They offer a variety of digital marketing packages personalized to meet the unique needs of their clients, ultimately driving customer growth through targeted online strategies. BizIQ has successfully assisted over 33,000 businesses, tailoring their services to ensure performance-based results and client satisfaction.

📋 Description

• Manage CRM systems such as HubSpot, including customer-account configuration, list segmentation, lead scoring, workflow automation, and data hygiene • Configure, build, and send newsletters, promotions, drip sequences, and automated nurture email campaigns • Maintain and update website content across WordPress and similar CMS platforms • Track and report campaign performance, including open rate, click-through rate, conversion rate, and list growth/attrition • Use campaign data to continuously improve results • Run A/B tests on subject lines, content, and calls to action • Develop landing pages, email templates, and other marketing collateral • Ensure brand consistency and quality control across client-facing and internal marketing content • Collaborate with sales, client success, and design teams to align messaging and timing • Stay current on email marketing, CMS, CRM, deliverability, and platform best practices • Present company services to clients and prospects using PowerPoint or Google Slides while maintaining a professional on-camera presence • Participate in special projects and cross-functional initiatives supporting team goals and strategic objectives

🎯 Requirements

• 1+ years of experience in email marketing, digital marketing, or marketing operations • Hands-on experience with a CRM platform; HubSpot preferred • Experience with contact management and automation • Experience updating or managing content within a CMS; WordPress preferred • Experience with email marketing tools and campaign analytics/reporting • Hands-on proficiency with HubSpot, Mailchimp, Constant Contact, or similar email marketing platforms, including automation and drip campaign setup • Working knowledge of WordPress, Wix, Squarespace, or similar CMS platforms • Understanding of email deliverability, list hygiene, and CAN-SPAM, CASL, and GDPR basics • Strong writing and editing skills • Ability to interpret campaign analytics and translate data into actionable next steps • Detail-oriented project management skills, with the ability to manage multiple campaigns and deadlines • Basic familiarity with Canva or similar design tools • Knowledge of Microsoft Office Suite, including Excel, Outlook, PowerPoint, and Word • Ability to sit at a desk and work on a computer for prolonged periods • Ability to attend or present on video calls with camera on

🏖️ Benefits

• United Health Medical plans (with Company HSA Contribution) • MetLife Dental plans • Vision plan • Life Insurance • Disability Insurance • 15 days of PTO accrued annually • 6 paid holidays • 4 floating holidays • 401K • Inclusive and supportive parental leave policy • BizBucks peer-to-peer rewards program with weekly prizes, including Amazon gift cards or other prizes