Senior Growth Marketing Manager

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $77.7k - $104.5k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Logo of Blackbaud

Blackbaud

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Develop and execute strategic growth programs to generate qualified pipeline • Translate broad concepts into structured, measurable programs using email, webinars, paid media, social media, and AI-driven channels • Innovate and identify new growth levers • Continuously test, measure, and optimize campaigns • Use Adobe Analytics and Qlik to build hypotheses, validate tests, and scale successful initiatives • Establish KPIs and reporting templates to track program performance • Provide stakeholders with regular updates on lead quality, conversion rates, and pipeline generated or qualified • Analyze market trends and customer insights to improve customer acquisition and user journeys • Develop strategies to generate qualified pipeline and revenue for the Higher Education vertical

🎯 Requirements

• 7+ years of experience in growth marketing or a similar role • Proven track record of creating and executing successful campaigns that deliver pipeline growth • Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies • Proven experience operating in a cross-functional, pod-like team structure • Ability to collaborate with marketing, executive, sales, and product stakeholders • Deep analytical skills with hands-on proficiency in Adobe Analytics, Qlik, and Excel • Demonstrated success designing and executing A/B and multivariate tests • Strong understanding of ROI • Ability to work in a collaborative, matrixed environment and influence others without formal authority

🏖️ Benefits

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program

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