Senior Performance/Growth Marketer

Job not on LinkedIn

🔥 12 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Theori

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🔌 API

☁️ SaaS

💰 $15.9M Venture Round - Theori on 2022-06

API • SaaS

Theori is...

📋 Description

• Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting, including audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking • Test new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns • Run structured A/B tests on audiences, offers, copy and landing pages, document results, and retire what does not work • Own HubSpot Marketing Hub for lead capture, forms, landing pages, lists, segments and nurture workflows • Own lead scoring, lifecycle stages, lead routing and the MQL-to-SQL handoff with Sales, maintaining CRM data through properties, deduplication, enrichment and governance • Own the Xint website, including page updates, new pages, navigation, the demo request path, and campaign, launch and event landing pages • Run conversion rate optimization against demo requests and own technical and on-page SEO, site speed, GA4 and Google Tag Manager • Build HubSpot dashboards and attribution reporting tying spend to pipeline and revenue, and report monthly on what to scale, fix or cut • Collaborate with product marketing, sales and leadership to turn Xint positioning into campaigns reaching security buyers and generating qualified meetings

🎯 Requirements

• 6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS • Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with results you can walk us through • Expert-level HubSpot, including building workflows and lead scoring from scratch and setting up attribution reporting • Hands-on Webflow expertise, including CMS collections, components and publishing workflow, with a record of owning a B2B company website • Working knowledge of SEO, GA4 and Google Tag Manager, plus conversion tracking, UTMs, pixels and ad platform integrations • Comfort with data, including building reports, reading a funnel, and making budget calls from the numbers • A testing mindset, with a record of experiments that moved conversion rate, cost per opportunity or pipeline • Experience marketing to technical or senior buyers, where long cycles and buying committees are the norm, and clear written communication across marketing, sales and leadership • Experience marketing cybersecurity, DevSecOps or developer-adjacent products to CISOs and security teams is a nice to have

🏖️ Benefits

• Equity • Health, dental, and vision insurance • Generous PTO policy • Remote work • Laptop + home office stipend • 401(k) match