Growth Marketing Manager – Business & Government

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $86.9k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market • Translate GTM positioning and segment strategy into integrated, multi-channel demand-generation campaigns • Own end-to-end campaign planning and delivery from brief through launch and performance reporting • Execute campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support Blackboard’s visibility in AI-generated research environments and coordinate buyer-search themes • Build and use AI-enabled workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activations, road shows, executive dinners, and partner-hosted events tied to pipeline goals • Contribute to BbT, Blackboard’s flagship customer event • Track event attribution against pipeline sourced, influenced, and closed-won contribution • Own a direct pipeline contribution target and course-correct underperforming programs • Use intent data and buying signals to prioritize audiences and personalize outreach • Maintain multi-touch attribution with Marketing Intelligence and Marketing Operations • Flag customer expansion signals to the Customer Growth & Advocacy team • Collaborate on landing pages, nurture emails, one-pagers, digital ads, and field-specific assets • Coordinate list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce • Align campaign messaging with Product Marketing and support sales enablement • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, calls to action, and audience segments • Present results and recommendations at weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing Intelligence, Marketing Operations, Product Marketing, Brand, Creative, and Events

🎯 Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate measurable pipeline contribution • Hands-on ABM experience, including account-level play customization and impact measurement • Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event results • Experience using AI tools and building AI-enabled workflows or automations to improve campaign efficiency • Data-driven approach to reviewing performance and making adjustments • Strong working knowledge of HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, and attribution • Experience with intent data platforms such as 6sense or Demandbase • Experience working with paid-media agency partners and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication skills • Ability to influence cross-functional teams, including Sales • Fluency in written and spoken English • Candidates must be legally authorized to work in the United States and maintain that authorization; no visa sponsorship or immigration support • Preferred: experience marketing to corporate or government/public sector audiences • Preferred: familiarity with GEO and AI-generated-answer optimization • Preferred: experience with AI SDR platforms or outbound sequencing tools • Preferred: background contributing to flagship customer events or user conferences