Growth Marketing Manager – Business, Government

Job not on LinkedIn

🔥 4 hours ago

🇺🇸 United States – Remote

💵 $86.9k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Anthology Careers

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers is a company specializing in onboarding services and HR solutions for businesses. They provide tools and support for processes such as ADP onboarding, Workbright I-9 employment verification, and time and attendance management. The company also offers specific services for Canadian hires, ensuring compliance with various employment laws and regulations. Their platform facilitates the seamless onboarding of new employees while offering assistance through FAQs and live support.

📋 Description

• Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market • Translate GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns • Own end-to-end campaign planning and delivery from brief through launch and performance reporting • Collaborate with Product Marketing, Marketing Intelligence, Marketing Operations, Sales, Customer Growth & Advocacy, Brand, and Creative teams • Manage integrated campaign calendars for new-logo acquisition against pipeline targets • Execute campaigns across paid media, email, content syndication, webinars, and field events • Design and run account-based marketing programs for target accounts • Support Blackboard’s visibility in AI-generated research environments and coordinate GEO themes • Build AI-enabled workflows for campaign analysis, personalization, and optimization • Coordinate regional field activations, road shows, executive dinners, partner-hosted events, and BbT • Track event attribution against pipeline sourced, influenced, and closed-won contribution • Own a direct pipeline contribution target and review performance weekly • Use intent data and buying signals to prioritize audiences and personalize outreach • Maintain multi-touch attribution with Marketing Intelligence and Marketing Operations • Flag customer expansion signals to the Customer Growth & Advocacy team • Develop landing pages, nurture emails, one-pagers, digital ads, event briefs, executive guides, and post-event nurture sequences • Coordinate list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, calls to action, and audience segments • Present campaign results and recommendations in weekly pipeline reviews

🎯 Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Hands-on ABM experience, including account-level play tailoring and impact measurement • Experience executing conference presence and regional programs, managing event budgets, and tracking post-event results • AI-forward mindset, including use of AI workflows or automations to improve campaign efficiency • Data-driven approach to reviewing performance and making adjustments • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense or Demandbase • Experience working with paid media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication skills • Cross-functional influence with Sales • Fluency in written and spoken English • Preferred: experience marketing to corporate or government/public sector audiences • Preferred: familiarity with GEO and AI-generated answers • Preferred: experience with AI SDR platforms or outbound sequencing tools • Preferred: background contributing to flagship customer events or user conferences • Must be legally authorized to work in the country where the role is based; no visa sponsorship or immigration support