Senior Product Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $131k - $163k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blackpoint Cyber

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🎖️ Defense

🔒 Cybersecurity

💰 $190M Series C on 2023-06

Consulting • Defense • Cybersecurity

Blackpoint Cyber is a technology-focused cybersecurity company headquartered in Maryland, USA. Established by former US Department of Defense and Intelligence security experts, Blackpoint leverages its real-world cyber experience to help Managed Service Providers (MSPs) safeguard their infrastructure and operations. The company offers a proprietary cybersecurity ecosystem, including its SNAP-Defense platform for Managed Detection and Response (MDR) services. Blackpoint's dedicated security analysts work 24/7 to combine various security measures, including network visualization and endpoint security, to monitor and respond to threats. Additionally, Blackpoint is launching LogIC, a logging and integrated compliance service designed to assist MSPs with cyber compliance requirements. The company's mission is to deliver comprehensive detection and response services to help MSPs combat the evolving threat landscape.

📋 Description

• Define how Blackpoint Cyber’s products are positioned, messaged, understood, and adopted in the market • Collaborate with product, engineering, sales, customer success, enablement, and the SOC to understand customer pain points, solution value, and the buying journey • Translate complex technical content into clear messaging and storylines for executives, business owners, IT professionals, and security professionals • Create sales enablement materials including one-pagers, objection-handling documents, solution sheets, comparison pages, FAQs, datasheets, and pitch materials • Position Blackpoint competitively in the Managed Detection and Response market • Engage industry analysts and influencers to strengthen market presence and reputation • Work with Product Management to translate customer problems and product capabilities into market messaging • Develop messaging frameworks, battlecards, solution briefs, and product presentations • Partner with Sales, Sales Engineering, and Enablement to improve field readiness • Create product webinars, website messaging, product videos, and blog posts • Determine product launch tiers and educate the company on launch-tier rationale • Lead cross-functional launch coordination across Product, Sales, Marketing, Customer Success, Technical Support, Enablement, and Sales Engineering • Support marketing campaigns with product messaging and positioning • Conduct competitive research across MDR, ITDR, EDR, agentic SOC, and adjacent cybersecurity categories • Identify differentiators and develop competitive positioning, partner-focused narratives, and field-facing enablement materials • Gather customer, prospect, partner, analyst, and field-team insights to inform messaging and go-to-market execution • Maintain awareness of customer challenges, security operations trends, and competitor messaging • Partner with the SE team on internal- and external-facing battlecards and competitive enablement

🎯 Requirements

• 8-10 years of product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry • Cybersecurity product marketing experience including a minimum of one of the following technologies: EDR, ITDR, SIEM, Security Awareness Training • Understanding of the MSP market, including how MSPs think, market, and sell to end customers • Ability to evaluate Blackpoint’s offerings relative to competitors and articulate how the platform fits into modern security strategies • Excellent written and verbal communication skills • Experience crafting compelling content for technical and non-technical audiences • Experience developing clear messaging, positioning, and value propositions for target markets • Ability to lead small to medium cross-functional projects with minimal oversight • Highly self-motivated and resourceful; comfortable working in a fast-paced, high-growth environment • Experience engaging external stakeholders through webinars, presentations, or events • Strong analytical and research skills • Ability to synthesize market, customer, and competitive insights into actionable strategies • Must be authorized to work in the United States without restriction • Must not require current or future sponsorship to work within the United States

🏖️ Benefits

• Competitive Health, Vision, Dental, and Life Insurance plans for eligible US employees • Robust 401k plan • Discretionary Time Off • Other minor perks • Competitive benefits for international employees in accordance with local market standards and applicable country requirements • Equity participation available to employees globally • Discretionary bonus opportunity