Product Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Encoura

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Encoura is a provider of research, data-driven SaaS tools and consulting services that help colleges and universities recruit, enroll, retain, and engage students across the full student lifecycle. The company offers a unified platform, proprietary student and market datasets (including ACT-linked sources), advanced prospect-to-enroll search and AI-enabled engagement capabilities, digital marketing services, and strategic enrollment consulting used by over 2,000 institutions. Encoura focuses on market insight, targeted student search, family engagement, and funnel optimization to drive enrollment and retention outcomes for higher-education institutions.

📋 Description

• Convey the benefits of the Encourage program for educators and students • Execute Encoura's B2B marketing go-to-market strategy with Product and Partnerships teams • Lead development of messaging, content, collateral, event deliverables, and targeted campaigns • Understand the competitive marketplace and differentiators in the college and career planning market • Develop and refine buyer personas for products and services • Cultivate subject-matter expertise on Encourage products and use cases • Develop seasonal go-to-market plans and drive execution • Create positioning statements, target personas, email campaigns, website copy, marketing collateral, and sales presentations • Train Partnerships and other client-facing teams and develop internal and external tools • Collect market feedback to inform product positioning and innovation • Collaborate on new product releases and lead product launch activities • Represent Encourage at conferences, partner meetings, client visits, school and district demos, focus groups, and other events; anticipated travel 10%–20% • Report to the Vice President of Marketing for Encourage • Support scaling products in K12 schools and enabling future growth

🎯 Requirements

• Bachelor's degree and at least seven years of relevant experience • Minimum five years of experience in B2B marketing • Experience from a high-tech SaaS company; education tech industry experience preferred • Experience with go-to-market planning and execution • Working knowledge of the Pragmatic Marketing approach, with direct experience preferred • Experience providing industry-level messaging and positioning and clearly articulating value and differentiation • Experience working closely with field sales teams to deliver content and gather feedback • Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform • Excellent communication skills, including writing and presenting • Ability to execute multiple projects simultaneously and complete projects with tight deadlines • Ability to think creatively while making decisions based on data • Motivated self-starter who thrives in a fast-paced environment • Teamwork skills and proven ability to manage external resources and collaborate with other functions • Must complete and pass CLEAR™ identity verification as part of pre-employment screening • Must be eligible to work in the U.S.

🏖️ Benefits

• Health insurance • Retirement contributions • Paid time off • Other programs that support employee well-being • Certain roles may be eligible for variable compensation in addition to base salary