Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $173k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Leap

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🛡️ Insurance

💼 Consulting

🏥 Healthcare

💰 $1M Venture Round - LEAP HEALTH on 2024-03

Insurance • Consulting • Healthcare

Leap is the only transparent specialty infusion benefit solution for employers. It eliminates hidden drug markups and provides end-to-end coordination of specialty infusion care — from pharmacy sourcing to in-home nursing — to reduce specialty drug costs and simplify the patient experience. Leap serves self-funded employers, brokers/consultants, and patients with a tech-enabled care model that cuts infusion spending, improves engagement, and delivers in-year hard-dollar savings.

📋 Description

• Build and run repeatable processes for market research, competitive intelligence, and voice of the customer • Lead win-loss analysis to identify buyer decision drivers by segment • Translate market insights into positioning recommendations for Sales, Product, and Growth Strategy & Ops • Own product positioning and messaging across enterprise employers, union/public sector, payers, and consultants • Refine buyer personas and value propositions for each buyer segment • Lead payer positioning and establish the foundation for payer go-to-market • Align segment messaging with the company-level narrative • Build case studies from clinical and financial outcomes in partnership with Clinical and through PHI/HIPAA and clinical/legal review • Develop proof points demonstrating Leap’s value across audiences and dimensions • Create pitch deck modules, one-pagers, competitive battlecards, and other segment-specific collateral • Deliver sales enablement resources, training, and account-level deal support • Build and maintain the RFP response library and contribute to high-quality RFP responses • Collaborate with Sales, Growth Strategy & Ops, Clinical, Product, and Marketing • Report to the Head of Product Marketing

🎯 Requirements

• 8+ years of experience, including 3+ years in B2B healthcare product marketing • Track record owning positioning and messaging for complex B2B healthcare buyers • Experience owning messaging end to end for a new product or segment, from research through enablement and launch • Experience running market research, competitive intelligence, voice-of-customer, or win-loss programs • Hands-on experience building and delivering sales enablement, including pitch decks, one-pagers, battlecards, sales training, and an RFP response library • Experience turning clinical and financial outcomes into case studies and proof points • Experience working within PHI/HIPAA requirements and clinical/legal review • Ability to develop buyer personas and compelling value propositions • Exceptional storytelling and writing skills • Strong ownership mindset and ability to deliver high-quality work in a fast-paced environment • Proven cross-functional collaboration with Sales, Product, Clinical, and other teams • Experience selling into health plans, TPAs, captives, or stop-loss carriers is a plus • Experience with Gong, Seismic, and other common GTM tools is a plus • Must be legally authorized to work in the United States • Must not require visa sponsorship now or in the future to work in the United States

🏖️ Benefits

• Stock options/equity • Competitive total rewards package