Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Ignite Reading

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🤝 B2B

💰 $36.8M Series B - Ignite Reading on 2024-10

Education • B2B

Ignite Reading is an early literacy intervention provider that partners with K–2 school districts to deliver daily, 1:1, Science of Reading–aligned tutoring using certified literacy instructors. The program combines a structured curriculum, centralized scheduling, progress monitoring, and district-level reporting to close reading gaps, scale quickly across schools, and reduce teacher workload. Ignite focuses on measurable student outcomes and works primarily with districts and schools to implement and manage tutoring programs.

📋 Description

• Quarterback incoming requests from the sales team and act as their day-to-day point of contact • Serve as the direct liaison to Partnerships, keeping sales informed of new developments • Create and maintain sales collateral including pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides • Manage the sales content library and ensure materials stay current • Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and customer feedback • Develop product positioning, messaging, and differentiated value propositions • Translate customer, market, and competitor insights into messaging and sales guidance • Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success • Own state-specific campaigns supporting the company's targeted state growth strategy • Develop customer testimonials and proof points • Produce a newsletter for current customers and prospects • Build customer nurture campaigns to increase renewals and expansion opportunities • Partner with Sales, Partnerships, Product, Engineering, Academics, and Customer Success on go-to-market and enablement plans • Bring field feedback into product and leadership conversations • Coordinate with external partners to keep messaging accurate and consistent • Review CRM data and call feedback for objections and deal-friction trends • Prepare launch plans, internal briefings, and customer-facing materials • Maintain content in HubSpot and the shared knowledge base • Track success through content adoption, onboarding completion, productivity, win and conversion rates, pipeline influence, launch readiness, objection reduction, and customer stories

🎯 Requirements

• Bachelor's degree or equivalent practical experience • 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role • Experience partnering directly with sales teams and supporting a consultative sales motion • Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value • Experience building sales collateral, launch plans, and enablement programs • Comfort using data to evaluate content and program performance • Ability to manage multiple priorities in a fast-moving, fully remote environment • Early-literacy or education background is a plus, not a requirement • Experience with HubSpot and Asana • Proficiency with Google Workspace and Slack

🏖️ Benefits

• Employee Stock Options • Medical, Dental, and Vision plans (80% employee coverage, 70% dependent coverage) • Short-term Disability (100% employer paid) • 401(k) retirement plans with company contribution • 12-weeks paid parental leave • Unlimited vacation days • 12 paid holidays • Technology Stipend • Wellness Stipend • Voluntary Life Insurance • Professional Development Stipend • Fully remote work environment