Director of Product Marketing

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $170k - $185k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Teladoc Health

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏥 Healthcare

👥 B2C

☁️ SaaS

💰 $80M Post-IPO Debt - Teladoc Health on 2016-07

Healthcare • B2C • SaaS

Teladoc Health is a telehealth company that connects patients with care providers through a virtual care platform offering 24/7 urgent care, primary care, mental health (therapy and psychiatry), chronic condition management (diabetes, hypertension, weight management), specialty consultations, and wellness services. It serves individuals directly and partners with employers, health plans, hospitals and health systems to deliver integrated virtual care solutions and technology at scale.

📋 Description

• Lead strategy and commercialization for Teladoc Health’s enterprise solutions • Translate product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies • Connect Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams • Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers • Create pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training • Lead B2B go-to-market strategy and commercial readiness for priority offerings • Define audiences, buyer needs, positioning, readiness requirements, and success measures • Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion • Lead complex initiatives through influence and align priorities, resources, launches, and market strategy with the broader portfolio • Report to the Head of Product Marketing

🎯 Requirements

• 8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience • Experience marketing complex products or solutions and navigating multi-stakeholder buying processes • Ability to develop differentiated positioning, value propositions, messaging frameworks, and commercial enablement assets • Track record leading product launches and commercial readiness across complex, cross-functional organizations • Experience using market research, voice-of-customer inputs, and competitive intelligence • Strategic and hands-on leadership ability connecting narrative, enablement, launch readiness, customer value, and measurement to business outcomes • Excellent storytelling, executive communication, stakeholder management, influence, and decision-framing skills • Bachelor's degree required • Advanced degree preferred • Potential of less than 10% travel required • Must be currently authorized to work in the United States without visa sponsorship now or in the future

🏖️ Benefits

• Performance bonus eligibility • Benefits subject to eligibility requirements • Flexible Vacation Policy • 80 hours of Paid Sick, Safe, and Caregiver Leave annually • Career growth opportunities • Inclusive benefits program for employees and families