Director, Product Marketing – Retention Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $134.4k - $244k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Set and own the 6–12-month strategic direction for the retention strategy department, aligning it with company and revenue goals • Direct comprehensive retention strategies across multiple product lines • Evaluate emerging business needs and market trends and translate insights into actionable marketing initiatives • Design and manage a test-and-learn framework for retention offer strategies • Conduct advanced cohort analyses and develop differentiated strategies for customer segments • Own retention initiatives from ideation and business case development through finance approvals, operational execution, and post-launch performance readouts • Build and maintain forecasting models for retention initiatives and churn-reduction goals • Apply omnichannel retention expertise across chat, digital/self-service, and live-agent channels • Partner with the Care organization and participate in call listenings • Lead, develop, and directly manage a team of retention professionals

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus • 5–7 years of progressive experience in retention strategy, with demonstrated leadership responsibility • Proven track record of leading go-to-market retention strategies that drive measurable business outcomes • Deep understanding of current business trends, competitive dynamics, and marketing methodologies • Strong expertise in campaign performance analytics and marketing measurement frameworks • Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions • Experience managing budgets and making financially sound investment decisions • Prior experience building, mentoring, and developing marketing talent • Excellent executive communication and cross-functional influencing skills • May require a background check due to routine access to DIRECTV and DIRECTV customer’s proprietary data • Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location and additional factors, including job-related skills, experience, and relevant education or training • Bonus and benefits included in total compensation package (amounts not specified)