Director, Product Marketing

🔥 4 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $163.1k - $286.9k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Genesys

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1990

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Genesys is a leading provider of AI-powered experience orchestration solutions designed to deliver personalized experiences at scale. Their offerings include comprehensive contact center software, workforce engagement management solutions, and an open platform with cloud architecture. Genesys Cloud CX and EX platforms optimize both customer and employee experiences using intelligent automation and embedded AI, allowing seamless engagement across any channel. With a focus on various industries including banking, healthcare, retail, insurance, and government, Genesys assists organizations in transforming customer and employee interaction landscapes. Additionally, their AppFoundry Marketplace offers pre-integrated applications to extend platform functionalities.

📋 Description

• Own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio • Define Genesys' point of view on the future of WEM and translate generative AI, agentic AI, automation, virtual agents, and AI-assisted workforce technology into a category vision • Shape the market story for blended human and AI-powered workforces • Influence product and go-to-market strategy through partnerships with Product and Engineering • Drive alignment with Product and Pricing on WEM packaging and go-to-market strategy • Lead the competitive narrative across WEM vendors, CCaaS competitors, and emerging AI-native players • Equip Sales and customer-facing teams with narratives, talk tracks, competitive guidance, objection handling, and customer proof • Amplify customer outcomes and demonstrate how WEM, automation, and AI improve workforce effectiveness, employee experience, operational efficiency, and customer experience • Represent Genesys as a WEM thought leader with enterprise customers, analysts, partners, and industry forums • Build, lead, and develop a high-performing team of WEM product marketers • Measure and improve go-to-market effectiveness using customer insight, seller feedback, competitive intelligence, adoption data, pipeline signals, expansion performance, and market perception

🎯 Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership experience in enterprise software and demonstrated success building and leading high-performing teams • Significant experience in Workforce Engagement Management, Workforce Management, or contact center technology, with strong knowledge of WEM buyers, workflows, economics, use cases, and competitive dynamics • Deep expertise across workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement • Strong fluency in generative AI, agentic AI, automation, virtual agents, AI-assisted quality and coaching, and blended human and AI workforces • Proven track record of owning positioning, messaging, product launches, and go-to-market strategy for complex enterprise technology portfolios • Strong commercial orientation with experience connecting product marketing strategy to pipeline, adoption, seller effectiveness, competitive wins, customer expansion, or market perception • Demonstrated ability to lead through ambiguity and exercise sound judgment • Extensive experience influencing senior leaders and driving cross-functional alignment across Product, Engineering, Sales, Marketing, Pricing, and related functions • Exceptional executive communication and storytelling skills for technical, commercial, and C-suite audiences • Strong people leadership capabilities with a track record of developing talent, building trust, raising team performance, and creating accountability • Experience shaping category strategy or market perception for WEM, CCaaS, workforce technology, customer experience, or adjacent enterprise software markets • Experience engaging enterprise customers, industry analysts, strategic partners, or executive audiences on WEM and AI strategy • Experience influencing product packaging, pricing strategy, portfolio architecture, or commercial models for enterprise SaaS offerings • Demonstrated thought leadership on workforce technology, AI-powered customer experience, or human and AI workforce orchestration

🏖️ Benefits

• Medical, Dental, and Vision Insurance • Telehealth coverage • Flexible work schedules and work from home opportunities • Development and career growth opportunities • Open Time Off in addition to 10 paid holidays • 401(k) matching program • Adoption Assistance • Fertility treatments • Paid volunteer time • August Free Fridays • Well-being resources • Regionally tailored programs for employees and their families • Mentorship, learning programs, leadership development and education support