Senior Director, Product Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $220k - $290k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Blueprint

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🛍️ eCommerce

🍽️ Food & Beverage

Wellness • eCommerce • Food & Beverage

Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.

📋 Description

• Own Blueprint’s product positioning and messaging across all product lines • Lead go-to-market strategy for new product launches and major product iterations • Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives • Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication • Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims • Develop and maintain a product marketing playbook covering launch process, GTM channel best practices, testing, learnings, and iteration • Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions • Manage and grow a product marketing team over time by hiring, developing, and setting standards • Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission

🎯 Requirements

• 10+ years of experience in product marketing, brand marketing, or growth marketing • Proven experience owning and launching consumer products with measurable business impact • Strong storytelling skills (landing pages, product pages, campaigns, narrative docs) • Experience working cross-functionally with Product, Creative, Growth, and leadership teams • Strong analytical thinking and ability to tie messaging decisions to performance outcomes • Ability to operate in a fast-paced environment with high standards and minimal bureaucracy • Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech) • Experience in health, health tech, or pharma • Experience in DTC subscription or ecommerce businesses • Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language • Experience building or scaling product marketing teams and launch processes

🏖️ Benefits

• Equity • Benefits

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