Director of Events and Strategic Partnerships

Job not on LinkedIn

🕒 September 8

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

💰 Account Manager

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Logo of BMG

BMG

1001 - 5000 employees

Founded 2008

📱 Media

Media

BMG is a company name; no additional information was provided in the input. The name "BMG" commonly refers to BMG Rights Management, a global music rights management and publishing company, but it could also refer to other businesses or organizations using the same initials. Based only on the name and without further context, the most likely applicable industry is media, particularly music and entertainment rights management.

📋 Description

• Drive brand impact by leading high-profile partnership programs and developing new high-value business partnerships • Own the full lifecycle of premier partnerships from strategy and contract alignment through field execution and performance optimization • Lead brand activation programs with large hospitality groups, global sports properties, large-scale event ownership groups, custom exclusive brand events, and brand loyalty programs • Identify, cultivate, negotiate, and close new strategic partnerships • Own and maintain the CRM and business development pipeline • Manage contract alignment, budgets, forecasting, labor modeling, expenses, and P&L performance • Monitor industry intelligence, sponsorship opportunities, consumer trends, competitors, media developments, and brand investment strategies • Identify efficiencies, optimize resource allocation, and ensure measurable ROI • Use KPIs, reporting dashboards, and operational analytics to drive continuous improvement • Deliver executive-level financial reporting and strategic insights to the VP of Client Services and client stakeholders • Ensure activation programs meet brand, legal, and regulatory compliance standards • Resolve performance issues, operational risks, and field-level challenges • Design staffing models, scheduling strategies, and coverage plans • Conduct in-market visits to evaluate execution, coach teams, and identify improvements • Lead cross-functional planning and executive alignment meetings • Establish communication frameworks across internal teams and external partners • Support negotiations, renewals, and partnership agreement structuring with legal counsel and client leadership • Partner with creative, strategy, and operations teams on brand experiences and proposals • Develop and present business cases, partnership proposals, and account growth plans • Coach and develop direct reports

🎯 Requirements

• 15+ years of experience in business development, strategic partnerships, sponsorships, experiential marketing, hospitality, sports, entertainment, or related industries • Demonstrated track record of securing and growing partnerships with large hospitality groups, global sports properties, major event ownership organizations, loyalty platforms, or comparable enterprise partners • Established network of executive-level industry relationships • Proven ability to cultivate, negotiate, and expand high-value strategic partnerships • 9+ years managing multi-market or national activation programs • Bachelor’s degree in Business, Marketing, or related field preferred • Proven ability to build and manage executive-level strategic partnerships with premier brands, venues, and event properties at national scale • Deep expertise in multi-market operational strategy, governance, and field execution • Strong commercial acumen with demonstrated P&L ownership, financial forecasting, and ROI-driven decision-making • Strong analytical and strategic evaluation skills, including audience insights, valuation methodologies, ROI analysis, and long-term business impact • Experience utilizing CRM platforms and pipeline management tools • Executive presence and stakeholder management skills with C-suite and senior client-level experience • Ability to stand, walk, and engage in on-site event execution activities • Ability to work extended hours during peak activation periods • Proficiency with Microsoft Office Suite (Excel, PowerPoint, Teams, Outlook), CRM and pipeline management platforms (Salesforce, HubSpot, or equivalent), reporting and analytics platforms, and workforce scheduling and management tools

🏖️ Benefits

• Significant schedule flexibility based on program needs • Frequent travel for field oversight and program evaluation • Nights and weekends based on event calendar

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