Senior Manager, Regional Event Marketing

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🍑 Georgia – Remote

🍑 Georgia – Remote

💵 $85k - $180k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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BMO U.S.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

BMO U. S. is a diversified financial services company operating in the United States. It offers a broad range of financial products and services including personal and business banking, mortgage services, investments, financial planning, insurance, and wealth management. Additionally, it provides commercial loans, commercial mortgages, and other financial solutions tailored for small businesses and large enterprises. The company places a strong emphasis on customer service and offers digital and cross-border banking solutions to meet the needs of diverse clients. BMO U. S. is also involved in asset management and capital markets operations, making it a full-service financial institution.

📋 Description

• Translate regional business priorities into integrated marketing strategies that drive growth, deepen client loyalty, and elevate brand presence across U.S. Wealth • Serve as the central marketing advisor to Regional Presidents and Wealth Managing Directors • Translate regional priorities into annual plans with goals, budgets, and KPIs • Advise senior leaders on go-to-market strategies for priority offerings • Lead integrated marketing plans spanning brand, content, events, CRM, digital, and social • Ensure consistent experiences and messaging across invitations, landing pages, on-site activations, post-event journeys, and social amplification • Collaborate with brand, creative, and events teams on narratives, assets, and guidelines • Design and deliver thought leadership forums, strategic community partnerships, premium hospitality, and high-impact sponsorships • Identify and secure sponsorships, negotiate benefits, and ensure ROI • Partner with digital and e-commerce teams on targeted landing pages and personalized post-event journeys • Extend event reach through coordinated digital and social activation • Partner with Communications/PR on media moments, speaking opportunities, and executive thought leadership placements • Develop post-event content strategies, including recaps, CTAs, gated content, and nurture streams • Build and manage a data-driven performance framework tracking engagement, pipeline influence, sourced revenue, client sentiment, and spend efficiency • Report marketing contributions to pipeline and revenue and translate insights into action • Identify opportunities to streamline, scale, or replicate best practices across regions • Mentor and influence junior team members • Oversee budget planning, forecast accuracy, vendor management, cost optimization, compliance, risk, and brand standards • Manage hospitality programs and premium experiences • Oversee a 1.5mm budget and account for associated activities

🎯 Requirements

• 8–12+ years of experience in event/experiential, integrated marketing, or field marketing • Preferably experience within wealth management, financial services, or professional services • Demonstrated success driving integrated, data-driven programs with measurable impact on pipeline, revenue, and client engagement • Expertise in sponsorship strategy, premium hospitality, and high-touch client events serving UHNW/HNW audiences • Strong command of CRM and martech, including Salesforce, Marketo/Eloqua, and Cvent • Experience with segmentation and lifecycle journeys • Exceptional stakeholder management and executive presence • Ability to influence senior leaders and partner effectively in a matrix • Strong financial acumen, including budget ownership, ROI modeling, forecasting, and vendor/agency oversight • Excellent storytelling, writing, and creative briefing skills • Rigorous program management, attention to detail, and operational discipline • Bachelor’s degree required

🏖️ Benefits

• Performance-based incentives • Discretionary bonuses • Health insurance • Tuition reimbursement • Accident and life insurance • Retirement savings plans • In-depth training and coaching • Manager support • Network-building opportunities • Tools and resources to reach new milestones

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