Senior Manager, Convening Event Experiences

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $93.5k - $173.7k / year

⏰ Full Time

🟠 Senior

🎪 Events

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This company has sponsored H1B visas in the past.

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Own the end-to-end design and delivery of Nielsen's annual flagship convening experience • Lead premium convening at global sports moments, including World Cup, Super Bowl and Olympic programs, and Cannes Lions convening • Build and run executive forums, roundtables and C-suite dinners • Define guest experience models, hospitality standards and content moments • Partner with Global Client & Sales Leadership and Customer Lifecycle Marketing on guest strategy and retention priorities • Own invitation architecture, tiering, RSVP conversion and post-event follow-through • Translate Nielsen's brand and media intelligence narrative into premium environments, formats, content and moments • Lead agencies and production partners, including workback plans and production workbooks • Own safety, security, legal and compliance requirements across the premium portfolio • Measure event NPS, senior-attendee perception, retention impact and executive meetings generated • Report results and recommendations to marketing and commercial leadership • Manage the premium convening budget and ensure defensible return on investment

🎯 Requirements

• 10+ years leading premium B2B experiences, executive convening or high-touch premium client programs for global brands • Demonstrated ownership of a flagship or enterprise-scale event with executive and C-suite audiences, including full budget accountability • Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments, ideally within a rights-holder or official-partner environment • Proven ability to design programming and content moments, not only manage logistics and production • Track record aligning experiences to named-account retention, executive relationship depth and commercial outcomes • 7+ years managing agency, production and technology partners at premium standard • Excellent written and verbal communication skills, with the confidence and judgment to advise and prepare senior executives as hosts • Bachelor's degree in Marketing or equivalent experience

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle may be available depending on the role • Discretionary incentive/bonus eligibility may be available depending on the role • Potential eligibility for bonuses, equity, or other incentives

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