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Contract Brand Copy Manager

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $75 - $80 / hour

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

👔 Manager

Where this job comes from

Posted on Bobbie's careers page, not through a job board

First seen by Remote Rocketship 11 minutes ago

Logo of Bobbie

Bobbie

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Refine and reinforce Bobbie's unique brand voice across all channels • Maintain and evolve the brand style guide, voice guidelines, and messaging sources of truth • Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and other channels • Write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns • Collaborate with marketing, creative, and product teams on messaging alignment • Keep key stakeholders informed and aligned on messaging priorities and frameworks • Lead writers and own Bobbie's brand voice from day one

🎯 Requirements

• 10+ years of experience in brand copywriting • Portfolio of compelling brand, product, or social campaigns conceptualized and written end to end, including video scripts • Ability to distill complex ideas into digestible, memorable narratives • Experience building and managing a brand style guide • Experience leading messaging consistency across a company • Skilled editing abilities and strong attention to detail • Ability to elevate the work of other writers • Ability to work cross-functionally with art directors, marketers, and leadership • Self-starter who takes ownership of projects and anticipates needs • CPG, eCommerce, and startup experience preferred

🏖️ Benefits

• Possibility to extend the 4–5 month contract • Maternity leave coverage role reflecting Bobbie's paid parental leave commitment • Diverse and inclusive workplace • Equal opportunity employer

Apply Now

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