Director of Sales – Mass

🔥 13 minutes ago

🇺🇸 United States – Remote

💵 $200k - $232k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 1%

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Own the Mass P&L, including volume, trade spend, and profitability across Walmart and Target • Run Walmart and Target relationships end-to-end with buying and merchandising teams • Lead annual and in-year Joint Business Planning, category reviews, and modular/reset strategy • Manage Walmart Retail Link and OTIF requirements and Target vendor and seasonal planning cadence • Own forecasting and demand planning in partnership with Supply Chain • Develop and manage trade spend and promotional plans with accountability for ROI and reporting • Lead retail media strategy for Walmart Connect and Target Roundel with Shopper Marketing • Manage the Shopper Marketing Manager and Sales Operations Manager • Set priorities for shared Shopper Marketing and Sales Operations functions supporting Club & Grocery and Mass • Partner with Category Management/Shopper Insights, Supply Chain, Finance, and Brand Management • Shape retail sales strategy with the Chief Growth Officer • Report directly to the Chief Growth Officer • Drive revenue and share growth, forecast accuracy, fill-rate performance, trade spend ROI, product launches, shelf transitions, retailer relationship health, team development, retail media efficiency, and cross-functional output

🎯 Requirements

• 10+ years in CPG sales, with direct, senior-level experience owning Walmart and/or Target relationships (National Account Manager, Director, or above) • Track record of full end-to-end retailer relationship ownership, including forecasting, JBP, trade planning, and day-to-day execution • Strong command of Walmart’s Retail Link, OTIF, and modular reset cycle, and/or Target’s vendor and seasonal planning systems • History of leading category reviews and joint business plans that grew distribution, share, and profitable volume at scale retailers • Experience managing both sales and operational roles, such as shopper marketing and sales operations, across a small cross-functional team • Ability to operate independently in a lean, scaling organization • Existing relationships with baby/infant nutrition buyers at Walmart or Target, or direct experience selling into the baby/infant nutrition category strongly preferred • Experience in adjacent nutrition, health and wellness categories considered • Ability to work remotely from the United States

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy, including Summer Fridays; half days on Fridays Memorial Day through Labor Day • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement • Target bonus of 20%

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