Interim Director of Creators – Community

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $170k - $200k / year

⏰ Full Time

🔴 Lead

👫 Community Manager

👻 Ghost score 1%

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Own and scale Bobbie's creator and community function across the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships, and a national ambassador program • Translate brand and messaging strategy into creator-led programs that build awareness online and in stores and deliver measurable growth for product launches • Set strategy, own the budget, and build the team while managing managers and coordinators • Source and vet creators; manage onboarding, contracting, briefing, content review, usage rights, and performance tracking • Develop creator concepts, content franchises, calendars, and paid media strategies • Ensure creator content complies with infant nutrition marketing standards and Bobbie guidelines • Build IRL community programming and scalable event playbooks • Develop community-driven partnerships and lead influencer partnerships • Gather parent and member insights for brand, product, and messaging teams • Set function vision, strategy, and priorities; coach and develop the team • Build creator and ambassador CRM systems, briefing templates, approval workflows, and reporting dashboards • Manage agency, platform, and vendor relationships • Partner with brand, growth, retail, product marketing, legal, and regulatory teams • Represent the function to leadership with performance narratives and recommendations • Cover maternity leave for approximately 8 months and report to the Marketing Director and Chief Brand Officer

🎯 Requirements

• 8+ years in creator, influencer, community, or social marketing • At least 3 years leading and managing a team • Track record of building and scaling a creator or influencer program • Experience hiring, coaching, and growing managers and coordinators • Fluency in paid social and creator media • Experience producing IRL events or activations from concept through on-the-ground execution • Data-driven and outcomes-oriented, fluent in metrics connecting community and creator work to growth and retail • Excellent brand instincts and judgment on messaging, voice, and resonance with parents • Strong project management and operating skills • Excellent written and verbal communication • Experience in a regulated category, background marketing to parents or healthcare providers, ambassador/community program scaling, in-house and agency experience, infant formula category familiarity, or existing creator/talent/medical and parenting community network are nice to have

🏖️ Benefits

• Equal opportunity employer • Diverse and inclusive company culture • Bobbie Personnel Privacy Policy and Notice at Collection

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