Retail Media Specialist

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🔥 0 minutes ago

🌲 Oregon – Remote

🌲 Oregon – Remote

💵 $62k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

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Bob's Red Mill

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

👥 B2C

🛒 Retail

🛍️ eCommerce

B2C • Retail • eCommerce

Bob's Red Mill is an employee-owned producer and retailer of whole-grain flours, oats, baking mixes, cereals, seeds and other natural food ingredients. The company emphasizes simple, non-GMO and specialty (including gluten-free) products, provides recipes and resources for consumers, and sells through retail partners and its own e-commerce channels.

📋 Description

• Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts. • Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media. • Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns. • Applies analytical and technical skills to support on-site and off-site display advertising campaigns. • Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms. • Monitors and optimize alignment with program objectives. • Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers. • Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives. • Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches. • Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner. • Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs). • Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager. • Performs other duties and tasks as assigned.

🎯 Requirements

• 2 or more years of marketing experience • High school diploma or equivalent; • Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks. • Working knowledge of CPG marketing, sales and retail processes and best practices. • Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart. • Analytical and critical thinking skills. • Possesses effective communication skills, both verbal and written. • Strong communication, problem-solving, and interpersonal skills. • Ability to work collaboratively. • Strives to produce accurate work and seeks opportunities to drive results. • Ability to adapt to changes, problems and shifting priorities. • Ability to stay organized and meet deadlines. • Ability to balance multiple needs and priorities. • Ability to work independently and in collaboration with others. • Ability to approach challenges and problems with a calm demeanor. • Skilled in collaborating and communicating within cross-functional teams. • Experience using Microsoft 365 including Word, Excel, PowerPoint and Outlook. • Effective customer service skills to assist clients, customers, and team members. • Ability to read, understand, and communicate information in English. • Demonstrates Respect, Teamwork, Accountability, and Determination. • Ability to work in an environment where exposure to potential food allergens is or may be present.

🏖️ Benefits

• Medical, Dental, and Vision Insurance • 401k • Profit Sharing Program • Employee Stock Ownership Program (ESOP) • Paid Holidays & Vacation • Employee Assistance Program – counseling, legal issue support, financial guidance, and more. • Tuition Reimbursement • Childcare Discounts • And MORE!