Senior Brand Manager

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $150k - $160k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Bolthouse Farms

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🌾 Agriculture

Healthcare • Manufacturing • Agriculture

Bolthouse Farms is a company committed to creating healthier food products, specializing in beverages, dressings, and fresh carrots. With a longstanding history rooted in carrot farming, Bolthouse Farms offers a variety of nutritious options designed to help consumers make better dietary choices. They emphasize quality and innovation in their product offerings, aiming to provide goodness in every bite or sip.

📋 Description

• Report to the SVP of Marketing • Own brand strategy and campaign vision, translating brand positioning into clear direction • Write creative briefs for integrated marketing partners • Shape brand moments and activations while maintaining consistent brand positioning • Steward brand voice, visual identity, and positioning across consumer touchpoints • Support A-list and celebrity partnerships from fit identification through end-to-end relationship stewardship • Manage the awareness media agency, including briefing, plan evaluation, and partner accountability • Partner with Integrated Marketing on social, ecommerce, influencer, and gifting campaigns • Coordinate brand, integrated, ecommerce, cross-functional, and external partners • Champion test-and-learn behavior and scale successful initiatives • Identify actionable cultural moments aligned with brand ethos • Track brand health, velocity, and share using Circana, Nielsen, SPINS, and consumer insights • Connect marketing activity to retail velocity, distribution, and business outcomes • Use data to drive flavor innovation recommendations and commercialize new SKUs and limited-edition products • Partner with sales strategy and category management on sales stories • Maintain accountability to brand positioning and business results

🎯 Requirements

• 5+ years of brand marketing experience, ideally in CPG or a consumer brand • Track record of driving brand strategy and campaigns • Strong business fundamentals and ability to move between creative reviews and syndicated data analysis • Strong understanding of retail impact, velocity, distribution, and P&L • Experience supporting celebrity or macro-influencer partnerships • Experience managing external agencies, including briefing and plan evaluation • Working fluency in awareness media, including video, audio, OOH, and paid social • Understanding of social platforms and creator culture • Exceptional collaboration skills • Strong written and verbal communication skills, including presenting to senior leadership • Ability to flex creative and set a strong brand vision • Curiosity about culture, food, and wellness • Comfort with speed and ambiguity • High ownership and low ego

🏖️ Benefits

• Medical, Dental & Vision • Group Life and AD&D • Voluntary Life and AD&D • Group Short & Long-Term Disability • 401(k) • Paid Time Off • Flexible Spending Accounts • Employee Assistance Program • Gym Membership Discounts • Annual Bonus Opportunity