Senior Manager, Brand Strategy

Job not on LinkedIn

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

💼 Consulting

📦 Logistics

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Consulting • Logistics • Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Lead the evolution, articulation, and internal adoption of Brightspeed’s comprehensive brand strategy for flagship fiber and legacy DSL products • Serve as primary brand steward across channels and customer experiences • Own and evolve the brand identity system, including visual expression, tone of voice, brand narrative, and guidelines • Oversee brand governance and educate internal teams on brand standards • Develop and maintain brand positioning and messaging frameworks • Ensure consistent messaging across paid media, CRM, e-commerce, local marketing, PR, and internal communications • Guide brand campaigns and brand storytelling across marketing channels and the customer journey • Collaborate with product, go-to-market, sales, and marketing leaders on launches, customer experiences, and commercial initiatives • Define and monitor brand performance metrics, including awareness, consideration, perception, engagement, and reputation • Identify trends and opportunities and provide recommendations to leadership • Oversee external brand, creative, and social media agencies • Lead and develop a team of brand and social media professionals • Establish team priorities, workflows, and professional development opportunities • Oversee organic social media strategy, content strategy, and channel prioritization

🎯 Requirements

• 10+ years of experience in brand strategy, brand management, or integrated marketing • Significant portion of experience in a strategic leadership role • 3–5+ years of people leadership experience • Experience managing and developing high-performing marketing or brand teams • Experience developing and evolving enterprise brand strategies • Experience with brand positioning, identity systems, and messaging architecture • Ability to translate business objectives into brand strategy that drives measurable growth and customer engagement • Experience leading cross-functional initiatives and influencing senior stakeholders across marketing, product, sales, and executive leadership • Strong background in brand campaign strategy and integrated marketing • Experience with consistent storytelling across paid, owned, and earned channels • Experience overseeing organic social media strategy and brand voice across multiple platforms • Experience managing agencies and external partners • Strong analytical capabilities with brand health metrics, awareness studies, and brand performance data • Exceptional leadership, communication, and presentation skills • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus

🏖️ Benefits

• Competitive compensation • Medical insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Voluntary benefits • Paid time off programs • Hybrid workforce • Technology enabling team connectivity • Reasonable accommodation for applicants with disabilities/veterans