Senior Marketing Manager – Brand Strategy

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $205.8k - $242.1k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Help close the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience surfaces • Own how the brand extends beyond campaigns into how Coinbase builds, launches, and presents itself across the company • Author creative go-to-market strategies for product and partner initiatives • Work closely with Product Marketing and Partnership teams and help shape outputs from strategic briefs • Drive brand and product strategy upstream into products and partnerships • Ensure brand and product work reinforces the Coinbase brand across the organization

🎯 Requirements

• Experience setting brand and product strategy internally at companies or at agencies • Experience shaping go-to-market strategy • Experience delivering a brand across an organization, not just inside the marketing organization • Strong persuasive writing skills • Comfortable partnering with Insights to shape and design research and apply it to problems • Responsible use of generative AI with human oversight • Ability to use generative AI tools and copilots such as LibreChat, Gemini, and Glean in daily workflows • Continuous learning as generative AI tools evolve • Ability to apply human-in-the-loop practices to deliver business-ready outputs and improve efficiency, cost, and quality

🏖️ Benefits

• Equity eligibility • Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) • Quarterly in-person working sessions (“surges”) • Reasonable accommodations for individuals with disabilities • Free compatible screen reader available for applicants needing screen-reading technology