Senior Demand Generation Manager

🔥 1 minute ago

🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌾 Nebraska – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $135k - $145k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Builder Prime

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🏗️ Construction

💼 Consulting

📣 Marketing

Construction • Consulting • Marketing

Builder Prime is a SaaS business management platform built specifically for home improvement and contracting companies. It combines CRM, sales and estimating, production management (including GPS timecards and work orders), payments and invoicing, reporting, and marketing automation (including SMS) into a single integrated solution with many industry integrations like QuickBooks and CompanyCam. Builder Prime helps contractors manage leads through referrals, streamline estimating and job production, accept payments, and measure KPIs to grow and scale their businesses.

📋 Description

• Manage the demand generation plan and contribute to sourced pipeline • Recommend channel mix and budget allocation • Run day-to-day demand generation activities, measured by pipeline, CPL, cost per MQL, channels launched and optimized, and campaign throughput • Diversify demand beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, and G2 • Optimize channels for efficiency and pipeline contribution • Brief and manage paid media agency campaigns and performance • Own and improve lead-to-sale flow and sales handoff across SMB, mid-market, and enterprise audiences and product interests • Partner with SDR and sales teams on follow-up cadence and service-level agreements • Align demand generation, operations, and sales • Support and grow account-based marketing against target accounts • Contribute to targeting logic and account selection • Shift lead mix toward ideal-customer-profile accounts and away from poor-fit leads • Build and own AI-assisted demand-generation workflows within 90 days • Score target accounts against the ICP, enrich list data, mine sales calls for purchase triggers, and create reporting beyond existing dashboards • Report to the SVP of Marketing

🎯 Requirements

• 5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company • Track record of owning a pipeline or MQL/SAL/SQL number and hitting it • Hands-on experience planning and managing paid media channels and directing agencies or vendors against a budget • Experience with account-based marketing or ABX, including defining target accounts and coordinating with sales • Strong command of marketing funnel and pipeline metrics and attribution • Ability to build and interpret demand and growth channel dashboards and reporting • Familiarity with CRM and marketing automation platforms such as HubSpot, including lead routing, scoring, and flow to sales • Excellent communication and relationship-building skills • Strong organizational skills, attention to detail, prioritization, and ability to manage multiple deadlines • Ability to thrive in a fast-paced, rapidly changing environment • Proficiency with Google Suite, Slack, and CRM software • Self-starter able to manage multiple projects and stakeholders with minimal support • Willingness and ability to travel occasionally for company events, trade shows, and team offsites • Built and run at least one AI workflow connected to a real system • Ability to describe a specific AI error and resulting change • Daily use of AI in work tools and ability to explain changes over the last six months • Must presently reside in the US • Must be authorized to work in the US without visa sponsorship

🏖️ Benefits

• 95% of medical, dental, and vision premiums covered for employees; 50% for dependents • 401k with up to 4% company match, immediately vested • 20 PTO days • 48 hours sick time • 9 paid holidays • Paid volunteer day • Annual all-expenses-paid international company retreat • Company-paid $50,000 life insurance, AD&D, and short-term disability • Optional accident, hospital, critical illness, and additional life insurance • $300 annual professional development stipend • Five-year sabbatical with 2 extra weeks PTO and $1,000 travel bonus • 10 weeks paid parental leave for birthing parents • 4 weeks paid parental leave for non-birthing parents • Company-provided laptop and required equipment • Opportunities for promotion and career growth • Flexible work arrangements • Freedom to experiment and test new ideas • Bonusly recognition platform, Coffee Chat Slack app, and virtual/in-person events • Additional variable compensation element