Director, HCP Marketing Promotions

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for BRUKINSA. • Assist in execution of the US promotional strategy for BRUKINSA, including, but not limited to product positioning, message development, personal and non-personal promotions, customer segmentation and targeting. • Collaborate across the organization to develop a robust and targeted tactical plan that enables BeOne to continue to achieve its US commercial objectives for BRUKINSA. • Establish and maintain a close relationship with Sales leadership to ensure that all promotional strategies are informed and supported by field perspectives. • Partner closely with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. • Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. • Lead Conference Asset strategy and development. • Ensure that all marketing activities conform to company guidelines and local laws.

🎯 Requirements

• At least 7 years of broad biotech/pharma experience, including marketing • Oncology and/or rare disease, and prior Associate Director/Sr. Manager experience preferred. • BA/BS Degree with 10 + years of overall experience and 7 + years of marketing experience is required. • Successful track record working in a fast-paced, rapid-growth environment • Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams. • Strong verbal and written communications. • Proven ability to grow and develop others.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness