Director of Events – Field Marketing

🔥 15 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🔴 Lead

🎪 Events

👻 Ghost score 10%

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CallMiner

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🛡️ Insurance

🏨 Hospitality

💰 $20M Venture Round on 2022-06

Healthcare • Insurance • Hospitality

CallMiner is a global leader in AI-powered conversation intelligence, offering a comprehensive platform for analyzing omnichannel customer interactions at scale. Their solutions are designed to enhance customer experience by leveraging AI-driven insights for sentiment analysis, compliance, fraud detection, and sales effectiveness, among others. CallMiner's technologies are trusted by leading organizations in various industries such as retail, financial services, healthcare, insurance, travel, and hospitality. With their Eureka Platform, they enable companies to deepen their understanding of customer interactions, connecting insights to actionable business improvements and transformational changes.

📋 Description

• Develop the annual events and webinar strategy for North America and EMEA around pipeline targets • Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation • Partner with the local EMEA marketing team on localized execution while owning EMEA events and field strategy and budget • Lead the strategy, development, and execution of annual customer conferences, including LISTEN in North America and EMEA • Lead cross-functional efforts with marketing, sales, customer success, and product stakeholders • Own the trade show and industry conference program from selection through post-event follow-up • Manage event logistics and operations, booth design, event content, and event promotion • Develop regional field marketing programs tied to pipeline targets • Integrate events, field programs, swag, and gifting into ABM campaign sequences • Develop and execute integrated attendance plans • Partner with demand generation, BDR, and sales teams on event promotion and follow-up • Plan customer and channel enablement and co-marketing events • Provide logistical support for Customer Advisory Board meetings • Analyze event and field marketing performance, promotion effectiveness, and ROI • Report results and recommendations to the CMO and revenue leadership • Manage, mentor, and develop a small events team as a player-coach • Build relationships with sales, customer success, and executive leadership • Use AI tools for account and attendee research, personalization, event planning, and post-event analysis

🎯 Requirements

• 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment • Experience managing an event and field marketing team • Global experience, primarily across North America and EMEA, including partnering with regional marketing teams • Experience at early-stage and mid-sized, rapidly growing companies, with a track record of building repeatable, scalable programs • Experience integrating events, field marketing, and swag and gifting into ABM campaign sequences • Experience managing an event and field marketing budget and negotiating with vendors • Strong analytical and reporting skills focused on the ROI of events and field marketing at the campaign and aggregate level • A creative, trained eye for booth design, event content, and event promotion • Strong written and verbal communication skills, with experience communicating and working with executives • Experience with technologies that support in-person events, virtual events, webinars, and gifting • Hands-on experience using AI tools to work more efficiently and scale personalization in event and field programs • Based in the U.S. and able to work on Eastern Time • Ability to travel approximately 25–35% • A degree in marketing, communications, or a related field, and/or a degree and relevant experience • Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms preferred

🏖️ Benefits

• Quality medical, dental and vision benefits • Life and disability insurance • Fitness reimbursement programs • Tuition reimbursement programs • 401k matching • Generous PTO • Annual volunteer day • Paid maternity and parental leave • Inclusive and equitable workplace culture

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