Director of Partnerships – UGC, Creator Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $135k / year

⏰ Full Time

🔴 Lead

💰 Account Manager

👻 Ghost score 0%

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Cardiff

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Cardiff is a business finance provider that offers a range of lending products for small and medium-sized businesses. Cardiff provides business credit cards, business loans, equipment financing (including ability to finance both titled and non-titled transactions), lines of credit, merchant cash advances, and SBA loans, and targets industry verticals such as auto repair, construction/contracting, dental practices, excavation, landscaping, masonry, plumbing, restaurants, and trucking. The company positions itself as a partner for businesses needing payroll, new equipment, or other working capital needs.

📋 Description

• Design and execute the overarching creator partnership roadmap to feed direct-response assets into paid acquisition channels • Oversee creator discovery, relationship management, and community-building across TikTok, Instagram, and YouTube • Establish SOPs for creator onboarding, sample seeding, product fulfillment, and asset turnaround times • Build long-term ambassador relationships with top-performing creators • Lead enterprise-level deal negotiation and establish compensation models • Secure multi-channel usage rights, perpetual licensing, whitelisting/creator licensing access, and exclusivity terms • Manage the partnership and creator production budget, track asset-level ROI, and reduce customer acquisition costs • Collaborate with Performance Media, Brand, and Creative Strategy teams on briefs, hooks, and storyboards • Enforce quality assurance on direct-response fundamentals, including hook retention, problem-solution framing, audio/visual clarity, and CTAs • Direct external creators and internal post-production editors on asset iteration • Direct digital asset library architecture for paid media access • Review ad performance metrics including Thumbstop Rate, Hold Rate, CTR, ROAS, and CPA • Diversify creative formats and scale spend into YouTube Shorts, Pinterest, and programmatic video networks

🎯 Requirements

• 5+ years of experience leading creator partnerships, influencer programs, or UGC production • Significant experience in a high-growth direct-to-consumer (DTC) brand or performance marketing agency • Proven track record of managing substantial marketing budgets, negotiating complex licensing agreements, and driving measurable revenue growth • Deep command of performance marketing metrics, consumer psychology, hook mechanics, and creative testing frameworks • Strong understanding of IP law, digital copyright, FTC disclosure compliance, and digital advertising rights management • Demonstrated ability to liaise between creative, growth marketing, finance, and legal teams • Experience scaling paid creator whitelisting strategies across Meta Ads Manager, TikTok Spark Ads, and Google/YouTube • Working knowledge of video editing workflows and creative asset management systems • Established industry network of creator agencies, managers, and top-tier UGC creators

🏖️ Benefits

• Medical, dental, and vision coverage • 401(k) plan • Flexible PTO and observed holidays • Remote-first, with support for your home-office setup • Direct access to leadership and to the problems that matter

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