Vice President of Marketing

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $180k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Cardiff

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Cardiff is a business finance provider that offers a range of lending products for small and medium-sized businesses. Cardiff provides business credit cards, business loans, equipment financing (including ability to finance both titled and non-titled transactions), lines of credit, merchant cash advances, and SBA loans, and targets industry verticals such as auto repair, construction/contracting, dental practices, excavation, landscaping, masonry, plumbing, restaurants, and trucking. The company positions itself as a partner for businesses needing payroll, new equipment, or other working capital needs.

📋 Description

• Convert the CMO’s high-level roadmap into production campaigns that acquire and retain small business customers • Direct and scale the omni-channel marketing mix across Google, mail, paid social, TV/CTV, influencer, and affiliate channels • Own Google Search, YouTube, and PMax to capture high-intent demand • Manage the marketing budget and optimize CAC and ROAS efficiency • Lead high-velocity testing across formats and emerging marketing avenues • Partner with data teams to refine attribution in GA4 and deliver trusted business reporting • Run internal teams and external agencies with predictable accountability and results • Build segmentation, CRM, lead-nurture, retention, and re-engagement programs • Shape positioning, creative strategy, message development, and customer-insight-led campaigns • Build high-performing teams, develop senior talent, and manage agency and vendor relationships

🎯 Requirements

• 10+ years of progressive marketing experience • At least 3–5 years in a senior leadership role at VP or Senior Director level • Experience managing multi-channel strategy for well-known brands • Deep hands-on experience with Google Search, YouTube, PMax, direct mail, paid social, linear TV/CTV, broadcast, affiliate, and influencer/creator networks • Deep familiarity with Google Ads, YouTube Ads, GA4, Google Tag Manager, and Google Marketing Platform • Demonstrated success scaling media spend efficiently while driving top-line revenue growth through rapid testing and channel expansion • Experience managing multi-million-dollar budgets • Strong understanding of unit economics, CAC, LTV, and attribution modeling • High-energy execution mindset with cross-functional communication and people-management skills • Experience in financial services, B2B, or direct-to-business marketing is a strong plus • Experience in small-business lending, fintech, financial services, or another highly regulated, performance-driven category is preferred • Success building segmentation, CRM, lead-nurture, retention, and re-engagement programs is preferred • Strong positioning, creative strategy, and message-development perspective is preferred • Familiarity with modern CRM, marketing automation, customer data, experimentation, and business intelligence platforms is preferred • Experience building high-performing teams, developing senior talent, and managing agency and vendor relationships is preferred

🏖️ Benefits

• Performance bonus of up to 30% of base, tied to delivery and business outcomes • Medical, dental, and vision coverage • 401(k) plan • Flexible PTO and observed holidays • Remote-first work arrangement • Support for home-office setup • Direct access to leadership and to the problems that matter