Associate Director, Business Intelligence and Analytics

Job not on LinkedIn

🔥 13 hours ago

☕ Washington – Remote

☕ Washington – Remote

💵 $54.6k - $100.5k / year

⏰ Full Time

🟠 Senior

📚 Business Intelligence Analyst

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Georgetown University Center on Education and the Workforce

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

👥 HR Tech

🤝 Non-profit

Education • HR Tech • Non-profit

Georgetown University Center on Education and the Workforce is an academic institution focused on the intersection of education and workforce development. It conducts research and offers insights on education policies, labor markets, and skills development to enhance the employment outcomes for graduates in various fields. The center emphasizes the importance of data-driven approaches to improve educational programs and workforce initiatives.

📋 Description

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON • Build predictive models for enrollment yield, deposit risk, and lead scoring • Maintain integrations and program-level lifecycle funnel and engagement reporting • Own paid media performance reporting and full-funnel attribution • Oversee market analysis • Input data governance across Salesforce systems and build data models • Deliver executive dashboards and data storytelling for school leadership • Support the annual Brand Health Study and competitive intelligence research as needed • Serve as BSON's point of contact for day-to-day data operations • Build and optimize data integrations among Salesforce Marketing Cloud, Education Cloud, Slate, LMS platforms, and adjacent university systems • Ensure effective data inputs from and to vendors and agencies • Partner with BSON Admissions and Georgetown University's Undergraduate Admissions on applicant-stage data • Engage with Advancement teams regarding alumni and donor data points • Address Salesforce and data governance questions with Information Systems and University Medical Center departments • Coordinate with external partners on data delivery and campaign performance • Report to the Senior Director of Marketing Strategy & Engagement as the primary business intelligence partner • Inform paid media strategy through data modeling and Salesforce tracking without setting the strategy

🎯 Requirements

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required • Five to six years of experience in marketing analytics, CRM administration, or institutional research • Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform, including Data Extensions, Journey Builder, UTMs, and segmentation • Experience building forecasting or predictive models, such as enrollment yield, funnel conversion, or cohort risk, is required • Knowledge of GA4 and UTM-based attribution • Strong Excel and data visualization skills using Tableau, Power BI, or similar • Ability to translate complex data into clear, decision-ready recommendations for non-technical stakeholders • Master's degree in data analytics, business intelligence, computer science, or similar preferred • Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform preferred • Familiarity with paid media performance metrics and agency reporting structures preferred • Experience working across multiple university data systems, including admissions, advancement, and LMS, preferred • Comfortable owning technical systems work and day-to-day operational execution • Capable of managing competing priorities across five lifecycle stages without close supervision • Effective communication and data storytelling across technical and executive audiences • Collaborative across university units

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Retirement savings • Tuition assistance • Work-life balance benefits • Employee discounts • Voluntary insurance options • Professional development opportunities • Community involvement opportunities