Director, Account Based Marketing

Job not on LinkedIn

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $157.4k - $195k / year

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

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CCC Intelligent Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1980

CCC Intelligent Solutions Inc. is a leading cloud platform for the multi-trillion-dollar P&C insurance economy creating intelligent experiences for insurers, repairers, automakers, part suppliers, lenders, and more.

📋 Description

• Define and lead CCC's account-based marketing strategy, operating model, and roadmap • Develop the ABM playbook, planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement approaches, and governance • Establish scalable ABM processes and best practices • Identify capabilities and skill sets, address talent gaps, and recruit and develop the team • Serve as the subject matter expert on account-based marketing strategies, trends, and best practices • Partner with Sales leadership to identify priority accounts, growth opportunities, expansion motions, and strategic initiatives • Develop and execute 1:1 and 1:few ABM programs tailored to business priorities and customer segments • Translate account intelligence, buying group insights, intent signals, and market trends into marketing strategies • Design and orchestrate personalized engagement plans across marketing, sales, product, customer success, and executive stakeholders • Evaluate performance, optimize strategies, and evolve programs based on results and business needs • Build partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership • Lead planning and prioritization discussions and mobilize cross-functional teams toward shared goals • Advise business leaders by connecting customer needs, market opportunities, and growth objectives to marketing investments • Drive organizational adoption of account-based marketing principles and ways of working • Define organizational design, recruit and develop a high-performing ABM team, and establish roles, career paths, expectations, and development plans • Coach team members and foster accountability, learning, experimentation, and continuous improvement • Balance hands-on contribution with leadership responsibilities • Define ABM success metrics connected to engagement, pipeline, account growth, retention, and revenue • Develop reporting frameworks with Marketing Analytics and Revenue Operations • Communicate results, insights, recommendations, and strategic priorities to senior leaders

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 12+ years of experience in B2B marketing, demand generation, strategic marketing, account-based marketing, or related disciplines • Experience in SaaS, technology, data, analytics, or enterprise software environments preferred • Demonstrated experience building, launching, and scaling account-based marketing programs • Experience creating new marketing capabilities, functions, frameworks, or operating models from the ground up • Experience leading and developing marketing teams • Proven ability to influence executive stakeholders and drive alignment across complex organizations • Strong strategic thinking, business acumen, and problem-solving skills • Experience working closely with Sales organizations and supporting enterprise growth initiatives • Strong communication, presentation, and executive engagement skills • Familiarity with account intelligence, intent data, marketing automation, CRM, and revenue operations technologies • Experience managing marketing performance measurement and attribution frameworks • Video interview required • Candidates are not permitted to use generative AI or automated assistance during interviews unless explicitly allowed by the interview team

🏖️ Benefits

• Equity eligible • Bonus and/or commission eligible • 401K Match • Paid time off • Annual Incentive Plan • Performance Bonus • Comprehensive health insurance • Adoption Assistance • Tuition Reimbursement • Wellness Programs • Stock Purchase Plan options • Employee Resource Groups