Senior Product Marketing Manager

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cellebrite

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

💼 Consulting

🎖️ Defense

⚖️ Legal

💰 Post-IPO Equity on 2021-08

Consulting • Defense • Legal

Cellebrite is a leading provider of digital forensics and intelligence solutions. The company's end-to-end platform aids investigative teams in both the public and private sectors to solve cases more efficiently and securely. Cellebrite offers a range of products and services, including solutions for digital data collection, analysis, and evidence management from mobile and computer devices. These solutions are widely used in criminal investigations, defense, law enforcement, and intelligence agencies, providing tools to extract, analyze, and manage digital evidence. The company's mission is to help bring justice by protecting the innocent and closing cases faster while ensuring data integrity and security.

📋 Description

• Develop and execute comprehensive go-to-market strategies for product launches, releases, and enhancements • Define messaging and positioning frameworks articulating Cellebrite’s differentiation as a trusted AI platform for digital investigations • Own portfolio marketing plans, including market analysis, target segments, buyer personas, buyer journeys, account-based marketing strategies, and promotional tactics • Analyze market opportunities, customer needs, and addressable markets to identify growth opportunities and inform marketing investments • Define product, solution, and feature naming frameworks across the portfolio • Partner with product management and leadership teams to align go-to-market priorities with corporate objectives and revenue goals • Translate frontier AI model capabilities into simple, accurate, and defensible go-to-market language for law enforcement buyers • Develop differentiated product positioning, messaging, and value propositions for target buyers and influencers • Create messaging frameworks addressing customer pain points, market trends, competitive differentiation, and compliance requirements • Serve as a strategic liaison across Product Management, Global Product Marketing, Field Marketing, Corporate Marketing, Sales, Sales Enablement, Customer Experience, and Channel teams • Provide early visibility into roadmap developments affecting market positioning, messaging, and launch planning • Collaborate throughout the product lifecycle to ensure market readiness and commercialization of new capabilities • Lead launch planning and execution for new products, releases, and strategic initiatives • Develop launch plans, messaging, competitive positioning, communication strategies, and customer-facing assets • Ensure organizational readiness across sales, marketing, channel, and customer success teams • Engage customers, prospects, industry leaders, and partners to gather market insights and validate messaging • Lead customer advisory sessions, focus groups, and feedback initiatives to influence product strategy and marketing plans

🎯 Requirements

• 7-10 years of experience in Product Marketing, Solution Marketing, or Channel Marketing for SaaS and AI Powered products • Experience transitioning from legacy consolidating point solutions to an integrated platform • Experience developing messaging and content for Law Enforcement and Prosecutor personas • Deep curiosity about AI, public sector industry transformation, and how new capabilities become real customer value • Bachelor's degree in Marketing, Business, Communications, or a related field • Strong experience developing and executing go-to-market strategies and product launches • Proven ability to develop positioning, messaging, content, and sales enablement materials • Must be a US Citizen • Preferred candidates in East Coast time • Experience supporting law enforcement, public safety, government, federal, cybersecurity, digital intelligence, or digital forensics markets • Exposure to AI-driven platforms or automation • Knowledge of public sector procurement processes and compliance environments • Experience with account-based marketing, pipeline acceleration, and revenue-focused marketing programs • Demonstrated success supporting SaaS or technology solutions in highly regulated industries

🏖️ Benefits

• Equal opportunity/affirmative action employer • May include 25% travel to Tysons Corner, VA