Lead GTM Analyst

🕒 August 21

🇺🇸 United States – Remote

💵 $136.6k - $150.2k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 28%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Lead analysis of pipeline health, funnel conversion, stage progression, pipeline coverage, and revenue performance across the demand waterfall • Identify gaps versus targets and operational and programmatic drivers impacting performance • Measure and report on campaign effectiveness, including lead generation, engagement, pipeline creation, influenced revenue, and return on marketing investment • Develop insights and recommendations to optimize marketing programs, targeting, and resource allocation • Develop and maintain dashboards, scorecards, and executive-level reporting • Conduct ad hoc and strategic analyses for planning, forecasting, and business decision-making • Partner with Marketing leadership to assess performance and influence decisions on channel effectiveness, messaging, audience targeting, and resource allocation • Present findings and recommendations clearly and actionably to senior stakeholders • Collaborate with cross-functional stakeholders to define and evolve KPIs, measurement frameworks, and reporting standards • Identify opportunities to improve data quality, reporting accuracy, and measurement processes • Mentor and coach team members • Stay current on marketing analytics best practices and emerging technologies • Contribute to the growth and quality of the marketing organization

🎯 Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field (or equivalent experience) • 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics • Strong understanding of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics • Knowledge of funnel conversion, demand generation, and revenue attribution • Ability to analyze complex data sets and translate insights into actionable business recommendations • Ability to influence senior stakeholders and drive strategic decision-making through data-driven insights • Experience building executive-level dashboards and presenting insights to senior stakeholders • Strong communication skills and ability to translate technical insights for non-technical audiences • Strong organizational and prioritization skills • Ability to manage multiple initiatives simultaneously and collaborate across a matrixed organization • Experience with AI-enabled analytics, predictive modeling, or automation technologies • Experience supporting B2B SaaS or enterprise software organizations • Knowledge of pipeline forecasting and revenue performance metrics • Experience analyzing multi-channel marketing programs, including digital, events, content, and partner marketing • Experience building automated reporting and self-service analytics solutions • Familiarity with AI-driven analytics or predictive modeling tools

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and giving campaigns/programs supporting community organizations