Lead GTM Analyst

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $136.6k - $150.2k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Lead analysis of pipeline health, funnel conversion, stage progression, pipeline coverage, and revenue performance across the demand waterfall • Identify pipeline gaps versus targets and the operational and programmatic drivers impacting performance • Analyze full-funnel performance across MQL, SQL, opportunity, and pipeline creation stages • Monitor trends, bottlenecks, and opportunities to improve conversion velocity and pipeline effectiveness • Measure and report on campaign effectiveness, including lead generation, engagement, pipeline creation, influenced revenue, and return on marketing investment • Develop insights and recommendations to optimize programs, targeting, and resource allocation • Develop and maintain dashboards, scorecards, and executive-level reporting • Conduct ad hoc and strategic analyses supporting planning, forecasting, and business decisions • Partner with Marketing leadership and cross-functional stakeholders to define and evolve KPIs, measurement frameworks, and reporting standards • Present findings and recommendations clearly to senior audiences • Serve as a trusted advisor and thought leader to Marketing leadership • Stay current on marketing analytics best practices • Mentor and coach team members • Contribute to the growth and effectiveness of the marketing organization

🎯 Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field • 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics • Strong understanding of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics • Experience analyzing complex data sets and translating insights into actionable business recommendations • Experience building executive-level dashboards and presenting to senior stakeholders • Experience with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, and Eloqua • Advanced experience with reporting and visualization tools such as Tableau, Power BI, and Looker • Strong communication skills and ability to translate technical insights to non-technical audiences • Ability to influence senior stakeholders and drive strategic decision-making through data • Experience leveraging AI-enabled analytics, predictive modeling, or automation technologies • Experience supporting B2B SaaS or enterprise software organizations • Experience analyzing multi-channel marketing programs including digital, events, content, and partner marketing • Experience building automated reporting and self-service analytics solutions • Familiarity with AI-driven analytics or predictive modeling tools

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Employee initiatives and community giving campaigns • Inclusive workplace culture