Adoptions Marketing Manager

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🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Develop and implement strategic, integrated, multi-channel marketing campaigns targeting CA, FL, and TX K–12 audiences (district leaders, administrators, IT decision-makers, and educators) aligned with business objectives and sales priorities • Identify market opportunities based on state initiatives, funding, legislation, and priorities within K–12 education • Plan and lead campaign calendars, ensuring timely launch and execution across channels • Create annual and quarterly campaign plans for priority states. • Monitor market trends, competitive activity, and customer needs • Collaborate with product marketing to craft compelling, education-focused messaging and value propositions • Ensure campaigns reflect K–12 trends such as digital transformation, student outcomes, equity initiatives, and compliance requirements • Guide content development including emails, landing pages, webinars, white papers, case studies, and thought leadership assets for designated states • Collaborate with Demand and Central Marketing to implement campaigns across multiple channels, including: Email marketing, Paid media (digital ads, social, search), Events and webinars, Account-based marketing (ABM), Partner and field marketing • Optimize channel mix based on performance data and audience insights • Partner closely with K–12 sales teams to align campaigns with territory priorities and pipeline goals • Support account-based strategies and provide campaign toolkits for sales enablement • Gather field feedback to refine targeting, messaging, and campaign effectiveness • Define key performance indicators and success metrics for each campaign (e.g., MQLs, SQLs, pipeline contribution, and return on investment) • Monitor campaign performance and optimize in real time • Provide regular reporting and insights to marketing and business partners • Leverage marketing automation and CRM tools to track engagement and conversion • Develop a deep understanding of the K–12 education landscape, including: Budget cycles and funding sources, Key buying roles and decision-making processes, Competitive landscape and industry trends • Stay current on education policy and emerging needs impacting schools

🎯 Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field • Minimum of 3 years of B2B marketing experience, preferably in education, EdTech, or public sector • Confirmed experience leading integrated marketing campaigns end-to-end, with state adoption experience preferred • Strong understanding of demand generation, lead lifecycle, and funnel metrics • Experience working with CRM and marketing automation platforms • Experience marketing to K–12 school districts or education institutions preferred • Familiarity with account-based marketing (ABM) strategies preferred • Knowledge of K–12 procurement and funding models preferred • Ability to translate complex solutions into clear, compelling messaging preferred • Ability to travel up to 25% for conferences, events, and customer meetings

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package