Sales Enablement Manager – School

🕒 June 26

🍂 Massachusetts – Remote

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💵 $78k - $93.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Sales Operations

👻 Ghost score 45%

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Logo of Cengage Group

Cengage Group

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Translate product and go-to-market strategy into seller knowledge, skills, and capabilities • Partner with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development • Build product and solution readiness through enablement programs, training, resources, practice, and reinforcement • Strengthen product positioning, value storytelling, and solution demonstration skills • Identify seller skill and knowledge gaps and develop targeted enablement and coaching priorities • Create coaching frameworks, resources, workshops, role-plays, call reviews, and field observations • Establish and maintain product competency standards • Develop and deliver Highspot-based certifications • Measure enablement effectiveness through readiness, certification, engagement, adoption, and performance metrics • Maintain accessible enablement content in Highspot and improve how sellers find, learn, and apply product information

🎯 Requirements

• Bachelor's degree in Business, Marketing, Communications, Education, or a related field • 5+ years of experience in Sales Enablement, Product Enablement, Sales Training, Product Marketing, Sales, or a related commercial role • Ability to translate complex product capabilities and strategic priorities into practical, seller-focused learning and enablement programs • Experience developing and delivering training programs that build seller knowledge, skills, and confidence • Strong facilitation, presentation, and communication skills • Cross-functional collaboration experience with Product, Marketing, Sales, and Learning & Development teams • Strong project management skills • Experience with sales enablement and learning technologies • Experience developing product or solution certification programs for sales teams • Experience enabling sellers on product demonstrations and customer-facing solution presentations • Understanding of adult learning and instructional design principles • Experience developing scalable reinforcement and competency programs • Experience managing and maintaining sales enablement content libraries • Familiarity with Salesforce, Highspot, and other technologies commonly used within sales organizations

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package • Discretionary incentive bonus program • 5% annual individual target bonus

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