Director, Brand Strategy

🔥 4 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $107.7k - $199.3k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Centene Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Centene Corporation is a leading provider of government-sponsored healthcare services, specializing in delivering affordable and high-quality healthcare solutions. For over 40 years, Centene has focused on transforming the health of communities by expanding access to Medicaid, Medicare, and Health Insurance Marketplace services, as well as serving military communities through the TRICARE program. As the largest Medicaid managed care organization and a key participant in the Marketplace, Centene emphasizes localized healthcare delivery combined with strong partnerships with nonprofit organizations to meet the unique needs of its members. Centene is also committed to corporate sustainability and social responsibility, prioritizing environmental stewardship and ethical governance to enhance the well-being of the communities it serves.

📋 Description

• Develop and advance enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives • Manage enterprise brand architecture standards and support portfolio strategy, including brand frameworks, naming conventions, and endorsement approaches • Translate audience insights, market trends, competitive intelligence, and brand performance data into actionable recommendations • Support brand roadmaps, priorities, and initiatives that strengthen brand awareness, reputation, and business performance • Manage enterprise brand governance processes, tools, training, and reviews • Partner across Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance to implement brand initiatives and drive adoption of brand standards • Collaborate with Content, Creative, and Communications teams on messaging, campaigns, thought leadership, and audience-focused experiences • Advise business leaders and partners on brand application, positioning, activation strategies, reputation, risk, and market dynamics • Manage brand measurement, agency partnerships, budgets, and team development activities • Perform other duties as assigned • Comply with all policies and standards

🎯 Requirements

• Bachelor's Degree in Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent experience required • 7+ years progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation required • Master's Degree in Business Administration, Marketing, Communications, Brand Strategy, or a related field preferred • 5+ years people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams preferred • 5+ years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred • Up to 10% travel as needed

🏖️ Benefits

• Competitive pay • Health insurance • 401K • Stock purchase plans • Tuition reimbursement • Paid time off plus holidays • Flexible approach to work with remote, hybrid, field or office work schedules • Additional forms of incentives may be included in total compensation • Equal opportunity employer committed to diversity

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