Director, B2B – Enterprise Growth Marketing

🔥 22 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

CeriFi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

CeriFi is a company focused on professional education and training across various fields, including financial planning, tax and accounting, insurance, financial crimes, and legal education. With brands such as West LegalEdcenter, CheckPoint Learning, Bionic Turtle, Mark Meldrum Financial Planning, Dalton Education, and others under its umbrella, CeriFi offers continuing education and certification programs. The company emphasizes tech and innovation to enhance its educational platforms and services.

📋 Description

• Design and launch CeriFi's first account-based marketing (ABM) program targeting enterprise accounts across financial services, tax and accounting, and legal segments • Build infrastructure and reporting to define, track, and quantify marketing-qualified leads (MQLs) delivered to Sales • Partner with Sales leadership to identify target accounts, align lead handoff criteria, and build a repeatable enterprise marketing-to-sales motion • Develop sales enablement tools, content, and campaigns for enterprise buying cycles and multi-stakeholder deals • Create cross-sell and upsell campaigns promoting additional CeriFi brands and products to existing enterprise clients • Build net-new demand generation programs to bring new enterprise logos into the funnel • Establish systems, processes, and reporting cadence via Salesforce to measure program performance and pipeline impact • Serve as marketing owner and thought partner for enterprise growth strategy, collaborating with Sales, Product, and Customer Success

🎯 Requirements

• 10–15 years of B2B marketing experience, with a track record of building and scaling enterprise or ABM marketing programs • Experience partnering directly with enterprise sales teams • Prior enterprise sales experience is a plus • Comfort building a function from the ground up and operating strategically while executing campaigns • Hands-on experience with Salesforce and marketing/sales reporting infrastructure • Ability to define and defend MQL and pipeline metrics • Strong sales enablement instincts and ability to create content and tools that help reps advance enterprise deals • Experience in financial services, tax and accounting, legal, or another regulated/compliance-driven industry is a plus • Experience in a multi-brand or post-acquisition/integration environment is a plus • Excellent cross-functional collaboration and communication skills • Comfortable operating with significant autonomy in a net-new role