Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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Logo of CeriFi

CeriFi

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

CeriFi is a company focused on professional education and training across various fields, including financial planning, tax and accounting, insurance, financial crimes, and legal education. With brands such as West LegalEdcenter, CheckPoint Learning, Bionic Turtle, Mark Meldrum Financial Planning, Dalton Education, and others under its umbrella, CeriFi offers continuing education and certification programs. The company emphasizes tech and innovation to enhance its educational platforms and services.

📋 Description

• Build and deploy email campaigns across CeriFi's portfolio of brands • Execute segmentation, dynamic lists, engagement programs, and automations • Build landing pages, forms, email templates, and other campaign assets • Perform end-to-end campaign QA, including links, personalization, segmentation, tracking, and customer journeys • Monitor scheduled automations and identify issues before they affect campaign performance • Support webinar, event, product launch, and integrated marketing campaigns • Help build, configure, and administer CeriFi's marketing technology stack • Support integrations and lead handoffs between marketing platforms and Salesforce • Execute routing rules and platform configurations • Troubleshoot platform and campaign issues with internal teams • Support cross-channel reporting and dashboard development • Ensure campaign tracking and data capture are configured correctly • Surface trends, inconsistencies, and opportunities for improvement • Maintain data and reporting discipline across marketing programs • Create documentation for marketing systems, campaign processes, and workflows • Develop training materials and resources for marketing technology users • Champion QA practices and improve operational efficiency • Collaborate with Marketing Automation, Lifecycle, Growth Marketing, Creative, Content, and other teams • Translate campaign requirements into executable marketing operations tasks • Coordinate across multiple brands, stakeholders, and priorities to keep launches on schedule

🎯 Requirements

• 3+ years of experience in marketing operations, marketing automation, email marketing, or a related digital marketing role • Hands-on experience with Salesforce Account Engagement (Pardot) or a comparable marketing automation platform • Experience building email campaigns, landing pages, forms, segmentation, and automated programs • Exposure to Salesforce, ZoomInfo, CallRail, Qualified, or comparable marketing and sales technology platforms • Strong attention to detail and commitment to campaign QA • Comfort working with data, reporting, and marketing performance metrics • Strong organizational and project management skills, with the ability to balance multiple priorities across brands • Excellent documentation skills and ability to turn processes into clear, repeatable instructions • Collaborative mindset and comfort working within established technology frameworks and strategic roadmaps • Curiosity, adaptability, and interest in continuously learning new marketing technologies

🏖️ Benefits

• Fully remote work • Full-time employment

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