Senior Manager, Marketing Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fleetio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📦 Logistics

💼 Consulting

🚗 Transport

💰 $21.1M Series B on 2020-11

Logistics • Consulting • Transport

Fleetio is a comprehensive fleet management software provider that helps organizations track, analyze, and improve their fleet operations. The platform offers tools for vehicle maintenance, tracking fuel usage, managing drivers, and ensuring regulatory compliance. Fleetio aims to enhance efficiency and reduce costs for businesses with fleets of all sizes by providing real-time data and insights.

📋 Description

• Lead and streamline marketing processes, leverage marketing technologies, and manage business-critical data strategies to drive pipeline and revenue growth • Own and evolve the lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership • Build and maintain infrastructure ensuring customers and prospects receive the right communications at the right time • Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, enabling clean handoffs between Marketing, SDR/BDR, and Sales • Assess conversion and velocity by stage and recommend funnel improvements • Oversee and optimize Salesforce, Marketo/Bizible, and the broader marketing technology stack • Manage data enrichment and data automation/engagement tools • Evaluate and implement new tools, including AI-driven data and enrichment vendors • Reimagine tracking across digital touchpoints, including custom event tracking, UTMs, and pixel implementation • Apply website structure and basic coding knowledge to implement and troubleshoot tracking strategies • Own and evolve marketing attribution strategy and attribution models • Partner with the Data team and Marketing Analyst on KPI and ROI reporting for marketing functions • Oversee consent management, data privacy standards, and regulatory compliance with legal and compliance teams • Drive contact and account data currency, quality, and accuracy using tools such as ZoomInfo and Clay • Ensure compliance with GDPR, CCPA, and other relevant privacy regulations

🎯 Requirements

• 6+ years of marketing operations experience in a SaaS startup environment • Experience working within, or very closely partnered with, a centralized Marketing Operations function supporting Revenue/Growth Marketing specifically • Has personally built and owned a marketing attribution strategy, not just directed one • Understands the strategic importance of Lifecycle and how it powers both Marketing and Sales, with hands-on experience owning lifecycle stage design and routing • Advanced Salesforce knowledge to build campaign reporting and dashboards • Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus) • In-depth knowledge and hands-on experience with data enrichment platforms • Strong understanding of GDPR, CCPA, and other data privacy regulations • Experience working alongside or as part of a marketing team and understanding the end-to-end process of building and measuring integrated marketing campaigns • Extraordinary communication and project management abilities, including prioritizing projects and clearly communicating timelines • Data-driven reporting experience and ability to interpret data to optimize marketing strategies • Experience presenting recommendations and outcomes to senior leaders and interest in teaching others • Ability to identify opportunities, analyze them, and proactively provide solutions • Passion for marketing operations and technology and staying current with trends

🏖️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012