Demand Generation, Marketing Operations Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Sharetec Systems

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

🏦 Banking

💳 Fintech

Finance • Banking • Fintech

Sharetec Systems is a leading provider of core processing solutions and digital innovations specifically tailored for credit unions. Their flagship web-based core software, Sharetec Velocity, enhances efficiency and member experience by integrating CRM tools, advanced analytics, and more. Sharetec also offers robust online and mobile banking solutions, eServices, and a variety of back-office tools to streamline operations and improve productivity for credit unions. Known for its commitment to client success and innovative technology, Sharetec partners closely with its clients to ensure their solutions remain relevant and effective.

📋 Description

• Run the ZoomInfo ABM platform, including ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting • Monitor intent signals and surface prioritized accounts to the sales team weekly • Maintain ZoomInfo data hygiene and Salesforce synchronization • Manage Active Campaign workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration • Build and manage segmented nurture campaigns for new-logo prospects and upsell targets • Report campaign performance to the CRO weekly, including open rates, click-through rates, MQL conversions, and pipeline influence • Build and maintain campaign-specific Webflow landing pages for ABM campaigns, product launches, event promotion, and gated content • Optimize landing-page conversion performance through A/B testing and iterative improvement • Ensure pages reflect current brand standards and integrate with Active Campaign and Salesforce • Partner with the Salesforce Administrator on marketing-to-SFDC integrations • Help manage lead routing rules, campaign member statuses, MQL assignment logic, lifecycle-stage transitions, and opportunity-influence tracking • Maintain UTM structure, campaign attribution, and pipeline source tracking • Build and maintain the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO • Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities • Deliver quarterly CAC and marketing ROI analysis across channels • Collaborate with the Chief Revenue Officer, Marketing Associate, Product Marketing & Demo Specialist, and Salesforce Administrator

🎯 Requirements

• 4 to 6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment • Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform • Demonstrated experience building and managing ABM campaigns, including ICP targeting, account segmentation, and territory-aligned outreach • Webflow experience, with ability to build and publish campaign landing pages without developer support • Strong Salesforce proficiency, including campaign tracking, lead routing, and pipeline attribution reporting • Experience contributing to a marketing-sourced pipeline number and reporting on it with credibility • Strong analytical capability, including dashboards, attribution data, and presenting findings to leadership • Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience) is preferred • Candidates may work remotely from anywhere in the United States except California • Eastern or Central time zone strongly preferred • Travel of less than 20% expected • Preferred: experience in fintech, core banking software, or the credit union industry • Preferred: experience working alongside a creative/content marketer and a product marketer • Preferred: experience with SEO, paid social, or PPC

🏖️ Benefits

• Bonus eligibility • Medical coverage • Dental coverage • Vision coverage • Life insurance • Disability coverage • Generous Paid Time Off (PTO) • Paid holidays, including your birthday off • $1,000 employee referral program • 401(k) with company matching • Virtual events • Collaborative team experiences • Regular all-hands meetings • Fully remote or hybrid work arrangements