Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Gurobi Optimization

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

📦 Logistics

📣 Marketing

💰 Private Equity Round on 2018-01

Consulting • Logistics • Marketing

Gurobi Optimization is a company that specializes in providing optimization software and services. They offer solutions like Gurobi Optimizer, Compute Server, and Instant Cloud, used for advanced mathematical optimization, decision intelligence, and prescriptive analytics. The company serves professionals such as data scientists, operations researchers, and business leaders across various industries including telecommunications, supply chain, and financial services. Gurobi also extends its solutions to academics, providing an academic license program to support research and education in optimization. They emphasize enhanced performance, nonlinear solving capabilities, and smart resource management in their latest software version.

📋 Description

• Partner with Demand Generation to execute, optimize, and scale integrated marketing campaigns across digital, webinar, event, content syndication, and ABM channels • Build and manage campaign workflows, audience segmentation, nurture programs, and automation processes • Maintain campaign governance, quality assurance standards, and operational best practices • Monitor campaign performance and provide actionable insights to improve pipeline generation and conversion rates • Support territory realignments and go-to-market initiatives through scalable routing and assignment strategies using LeanData • Support administration and optimization of Marketo, Marketo Measure, and related marketing technologies • Support governance, standardization, integrations, and data synchronization • Develop scalable program templates, tokens, operational workflows, and reporting frameworks • Evaluate and implement marketing technologies and AI-powered workflows • Align marketing and sales processes, reporting, and funnel definitions with operations • Optimize lead scoring, qualification, routing, lifecycle stages, and SLAs • Ensure seamless handoff of leads between Marketing, SDRs, and Sales • Analyze funnel performance, channel performance, campaign ROI, conversion rates, velocity metrics, and attribution data • Maintain data quality, compliance, segmentation, and database health • Establish data governance policies and operational standards • Support deduplication, enrichment, normalization, and data hygiene initiatives • Ensure compliance with GDPR, CAN-SPAM, and other applicable privacy regulations • Automate manual processes and improve operational efficiency • Document workflows, system architecture, and operational procedures • Collaborate on cross-functional projects and AI initiatives improving marketing effectiveness, forecasting, pipeline visibility, and revenue performance

🎯 Requirements

• 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related role within a B2B software organization • Advanced expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting • Strong Salesforce CRM experience, including lead, contact, account, opportunity, and campaign management • Deep understanding of demand generation programs and marketing funnel metrics • Hands-on experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization • Experience supporting complex sales organizations with multiple territories, segments, and routing requirements • Strong understanding of B2B software lead management best practices and opportunity lifecycle processes • Experience with data quality, database health metrics, and data integrations • Familiarity with attribution platforms such as Marketo Measure and revenue intelligence tools • Demonstrated experience leveraging AI tools, automation platforms, or advanced analytics solutions • Experience partnering directly with Marketing and Sales leadership • Verbal and written communication skills • Organized and agile approach with a team-oriented mindset • Commitment to ethical business practices and fiscal responsibility