Marketing Operations Manager – Marketo

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🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $80k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build programs and manage systems required to generate consistent inbound lead traffic • Utilize Marketo features to load the top of the funnel • Manage Marketo and SFDC integration • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage large datasets while maintaining data health and quality • Monitor key performance metrics and dashboards, flagging leadership when action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics project requests and determine the best approach and team members • Advise marketing operations functions on data requirements for analysis • Visualize data findings to resonate with stakeholders and highlight implications • Create slides for executive review

🎯 Requirements

• U.S. Citizen or able to work in the US without corporate sponsorship • 3–5 years of Marketo experience • 2–3 years of Salesforce experience • Experience with Marketo and SFDC integration • Excellent understanding of lead management, lead routing, and lifecycle management • Strategic approach to optimization and scalability in marketing technologies • Ability to work in a fast-paced, matrixed organization • Program and project management skills • Self-motivated and passionate about marketing automation • Hands-on experience with dashboards and reporting • Ability to create executive-review presentation slides • Experience managing large sets of data • Team-player orientation • Lead nurturing and lead scoring experience is good to have

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in the MarTech world • Performance bonuses may be available • Comprehensive benefits package may be available