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Marketing Operations Manager

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Logo of Trackforce Valiant + TrackTik

Trackforce Valiant + TrackTik

51 - 200 employees

🏥 Healthcare

🏨 Hospitality

💼 Consulting

Healthcare • Hospitality • Consulting

Trackforce Valiant + TrackTik is a leading provider of security workforce management solutions. The company offers comprehensive software platforms, TrackTik and GuardTek, designed to enhance security operations for guard management and corporate security teams. Their solutions integrate guard tour management, time and labor management, payroll, scheduling, incident reporting, and compliance risk reduction into a single platform, aiming to improve operational efficiency and reduce costs. Trackforce serves a diverse range of industries including security guard services, corporate security, campus management, healthcare, hospitality, and more, providing configurable solutions for multifaceted security operations. With over 40 years of combined industry expertise, their products are trusted worldwide, helping organizations manage security workforces with greater visibility and control.

📋 Description

• Own and administer HubSpot and related marketing technologies • Manage integrations between HubSpot, Salesforce, webinar platforms, intent providers, and other systems • Ensure data quality, governance, and operational consistency • Evaluate and implement new marketing technologies as needed • Design and optimize lead routing, scoring, and qualification processes • Partner with Sales and Revenue Operations to improve lead conversion and speed-to-lead • Monitor lead flow and identify bottlenecks across the funnel • Maintain lifecycle definitions and reporting standards • Build and maintain executive dashboards and KPI reporting • Develop attribution models to measure marketing impact on pipeline and revenue • Analyze funnel performance, conversion rates, and campaign effectiveness • Deliver actionable insights and recommendations to leadership • Improve operational efficiency through automation and workflow design • Standardize campaign execution and reporting processes • Reduce manual reporting and data management activities • Document best practices and operational procedures • Collaborate closely with Marketing, Sales, Customer Success, and Revenue Operations • Support annual planning, forecasting, and pipeline analysis • Help define performance benchmarks and growth targets • Ensure alignment across marketing and sales systems and reporting • Drive improved marketing-to-sales conversion rates, pipeline visibility, lead response, data quality, and marketing contribution to revenue growth

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics • Deep experience with HubSpot and Salesforce • Strong understanding of B2B demand generation and revenue funnels • Experience building dashboards, attribution models, and executive reporting • Advanced analytical and problem-solving skills • Ability to translate data into business recommendations • HubSpot certification preferred • Salesforce Administrator certification preferred • Experience with Power BI, Tableau, Looker, or similar BI platforms preferred • SQL experience preferred • Experience supporting ABM and enterprise sales motions preferred • Familiarity with intent data and modern demand generation technologies preferred

🏖️ Benefits

• Fully remote & flexible work • Open Time Off (OTO) policy • Medical, dental & vision coverage • Health Savings Account (HSA) • Life, AD&D & disability insurance • 401(k) with company match • Wellness & mental health support • Travel assistance & global support • Employee referral program

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