Senior Analyst, Marketing Operations

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Morning Consult

201 - 500 employees

Founded 2014

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

💰 $60M Series B - Morning Consult on 2021-06

B2B • SaaS • Artificial Intelligence

Morning Consult is an AI-driven market intelligence company that turns daily, always-on consumer survey data into decision-ready insights for brands, agencies, financial and government institutions. Its Intelligence Platform and AI agents (Company Performance Agent, Brand Reputation Agent, Customer Targeting Agent) plus connectors and APIs deliver continuous, globally representative consumer signals and tailored research. Morning Consult combines next-gen survey technology with expert research and embedded AI to provide reputation, brand, pricing, and B2B research solutions; its proprietary dataset covers 100+ countries, 30K+ daily surveys, and billions of answered questions.

📋 Description

• Own HubSpot administration across Marketing, Sales, and Operations Hubs, including configuration, data architecture, user management, and platform health • Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation • Own data governance, including field standards, deduplication, database hygiene, and compliance • Own the HubSpot–Salesforce integration, including bidirectional sync, lead routing, MQL/SQL definitions, and attribution • Monitor integration health and resolve sync failures • Provide lightweight Salesforce support through field mapping, reports, and RevOps partnership • Design and maintain HubSpot and Salesforce dashboards for funnel health, campaign performance, pipeline contribution, and MQL conversion • Own weekly snapshots, monthly reviews, and QBR-ready reporting summaries with insight-driven narratives • Partner with BI and Finance on metric definitions, data sources, and reporting logic • Own campaign operations including list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting • Support ABM operations for enterprise accounts using enrichment and routing tools • Automate manual processes and document workflows and system configurations • Partner with Marketing, Sales, RevOps, and Customer Success to translate business needs into system logic • Help stakeholders scope requests, assess tradeoffs, and self-serve through training and documentation

🎯 Requirements

• 3–5 years of experience in Marketing Operations, Revenue Operations, or a closely related role at a B2B SaaS or data company • Deep, hands-on HubSpot expertise, including designing workflows, lifecycle logic, and scoring models from scratch • HubSpot certifications are a strong signal • Solid understanding of the HubSpot–Salesforce integration • Comfortable using Salesforce for reports, record inspection, and joint process work • Strong dashboard and reporting skills • Advanced Excel or Google Sheets skills for data manipulation and ad hoc analysis • Familiarity with GA4, Google Tag Manager, and UTM governance • Experience with ABM and enrichment/routing tools such as Clay, ZoomInfo, and LeanData • Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases • AI-native working style using Claude, ChatGPT, or similar tools • Systems thinking and high attention to detail • Ability to communicate clearly and translate technical logic for non-technical partners • Authorization to work in the United States for any employer • Must live in one of the listed eligible states: California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, or Washington

🏖️ Benefits

• Equity grant eligibility • Catered lunch in the office on Tuesdays, Wednesdays and Thursdays • Inclusive work environment • Equal employment opportunity • Reasonable accommodations for qualified individuals

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