Marketing Operations Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Build lead nurture and email campaigns inside clients’ CRMs, including HubSpot, Eloqua, and Marketo • Troubleshoot clients’ martech stack, campaign attribution, and marketing data issues • Set up and launch email, social, paid, and organic marketing campaigns • Provide timely campaign progress updates during internal and client-facing calls • Coordinate campaigns and gather client feedback via Slack and email • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports • Clean and maintain contact databases and help source new leads • Research products, services, and strategies to identify opportunities to improve Terra’s tech stack and approach • Perform other assigned digital marketing tasks

🎯 Requirements

• Experience likely working in financial services marketing and understanding offshore wirehouses versus independent advisors • Understanding of intensely regulated industries and the responsibilities and challenges of marketing to their customers • Deep experience building large, multichannel marketing campaigns • Experience solving complex martech implementation challenges • Expertise leveraging marketing tools and technologies, including HubSpot, Salesforce/Pardot, Marketo, and Eloqua • Experience building website analytics reports and sales and marketing dashboards using platforms such as Google Data Studio, Google Sheets, HubSpot, and Tableau • Comprehensive understanding of marketing funnels and how content, email, paid media, and sales intersect • Ability to multitask, pivot quickly between tasks, and adapt to shifting deadlines and client goals • Initiative to solve problems as they arise • Agency experience strongly preferred

🏖️ Benefits

• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company-funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Mostly remote work setup • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work-from-home equipment • Monthly team bonding sessions / happy hours • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day