Customer Marketing Programs Manager

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $125.2k - $165.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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ChargePoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

🚘 Automotive

💰 $300M Post-IPO Debt on 2022-04

Consulting • Logistics • Automotive

ChargePoint is a leading provider in the electric vehicle (EV) charging sector, offering a comprehensive network for charging solutions across North America and Europe. With a focus on sustainability, ChargePoint provides smart charging solutions for businesses, fleets, and residential areas. It offers a unified platform for managing charging operations, enhancing the driver experience with its highly-rated mobile app, and providing robust support services. ChargePoint has established itself as a trusted partner for many Fortune 500 companies, offering a variety of charging hardware, flexible financing, and management tools to ensure efficient operations and reduced costs. The company's mission is to simplify the transition to electric mobility for organizations and drivers alike, contributing to a sustainable future.

📋 Description

• Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements • Partner with Communications/PR to align customer messaging with earnings communications, product launches, press releases, and corporate milestones • Drive customer engagement before, during, and after ChargePoint events, industry conferences, and partner activations • Support the creation and management of Customer Advisory Boards and strategic customer engagement forums • Develop and execute lifecycle marketing programs supporting onboarding, adoption, renewal, retention, and expansion goals • Partner with Customer Success and Sales to identify upsell, cross-sell, and customer expansion opportunities across hardware, software, and services offerings • Create targeted campaigns and promotions that reinforce customer value and support growth objectives • Develop and maintain a repeatable “User Group in a Box” program for Field, Sales, and Partner teams • Build and maintain a customer reference library with governance, approval status, usage guidelines, and segmentation • Lead customer case study development from concept through production and distribution • Partner with Product Marketing to translate customer outcomes into customer success stories and proof points • Enable Sales, Marketing, Communications/PR, and Events teams to leverage customer references, testimonials, videos, and speaking opportunities • Use engagement metrics and business insights to assess effectiveness and recommend program improvements • Leverage AI tools such as Claude and Canva to improve content creation, analysis, and program execution • Collaborate across Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR teams • Reports to the Vice President, Growth & Demand Generation

🎯 Requirements

• Minimum 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or related marketing functions • Bachelor's degree or equivalent practical experience • Experience building customer marketing, lifecycle, retention, or advocacy programs • Experience executing scalable marketing programs and measuring performance • Strong written and verbal communication skills • Experience working effectively across multiple cross-functional teams • Ability to operate independently in fast-paced and evolving environments • Experience using AI tools for content development, analysis, and program execution • Ability to use engagement data and business insights to inform recommendations and decisions • Proven ability to create customer case studies, testimonials, customer videos, or related advocacy content • Strong project and program management skills • Data-oriented approach to measuring and improving program outcomes

🏖️ Benefits

• Annual merit-based RSU grants • Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Parental leave • Life insurance • Disability insurance • Wellness resources • Reasonable accommodations throughout the employment process