Senior Manager, Channel Marketing

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $152.2k - $201.3k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ChargePoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

🚘 Automotive

💰 $300M Post-IPO Debt on 2022-04

Consulting • Logistics • Automotive

ChargePoint is a leading provider in the electric vehicle (EV) charging sector, offering a comprehensive network for charging solutions across North America and Europe. With a focus on sustainability, ChargePoint provides smart charging solutions for businesses, fleets, and residential areas. It offers a unified platform for managing charging operations, enhancing the driver experience with its highly-rated mobile app, and providing robust support services. ChargePoint has established itself as a trusted partner for many Fortune 500 companies, offering a variety of charging hardware, flexible financing, and management tools to ensure efficient operations and reduced costs. The company's mission is to simplify the transition to electric mobility for organizations and drivers alike, contributing to a sustainable future.

📋 Description

• Lead the development and execution of partner marketing programs supporting partner, pipeline, and revenue growth • Develop and manage partner segmentation, tiering, MDF programs, incentives, investment criteria, and program benefits • Create scalable go-to-market and demand generation initiatives for distributors, resellers, and strategic partners • Establish measurement frameworks evaluating partner marketing performance, pipeline contribution, revenue impact, and return on investment • Develop partner-facing campaigns, content, tools, and enablement resources • Use performance insights and data analysis to optimize programs and improve partner engagement • Collaborate with Channel Sales, Marketing, Operations, and regional teams globally • Provide leadership and direction for channel marketing initiatives and support growth of the function • Report to the Vice President, Growth & Demand Generation

🎯 Requirements

• 10+ years of B2B marketing experience • Significant experience in channel, partner, or ecosystem marketing • Experience building, scaling, or enhancing partner marketing programs • Deep understanding of distributor, reseller, and indirect go-to-market models • Demonstrated success developing partner marketing programs that contribute to measurable pipeline and revenue growth • Experience developing MDF programs, partner incentives, tiering frameworks, and partner investment strategies • Proven ability to collaborate across Sales, Marketing, and Operations teams in a global environment • Experience establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing programs • Strong analytical skills with the ability to evaluate program performance and make data-driven recommendations • Strong strategic, analytical, and operational leadership skills • Ability to influence stakeholders across functions and regions • Strong communication and organizational skills

🏖️ Benefits

• Annual merit-based RSU grants • Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Parental leave • Life insurance • Disability insurance • Wellness resources • Reasonable accommodations throughout the employment process