Area Director, Franchise Performance – West Virginia

🔥 0 minutes ago

⚔️ Virginia, West Virginia – Remote

⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $99.9k - $117k / year

⏰ Full Time

🔴 Lead

👔 Director

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Drive performance across a diverse portfolio of midscale and upper-midscale franchised hotels • Conduct on-site and virtual consultations to improve financial performance, guest experience, operations, owner engagement, and brand standards • Advise hotel owners, operators, and management companies on the midscale operating model and brand-aligned performance • Use performance dashboards, competitive intelligence, and analytical tools to identify opportunities and influence decisions • Recommend and activate strategies improving revenue, guest satisfaction, profitability, and cost efficiency • Ensure execution through coaching, follow-up consultations, and stakeholder communication • Drive continuous improvement in revenue, profitability, and guest experience metrics • Collaborate with Revenue Management, Commercial Strategy, and internal teams on targeted strategies • Increase hotel engagement with brand programs, revenue initiatives, and operational tools • Monitor competitive landscapes and market trends • Connect hotels with specialized resources and facilitate adoption of best practices • Provide insights to internal partners for portfolio-wide strategic planning • Maintain franchisee relationships as the primary Choice Hotels contact for performance-related engagement • Document consultations, action plans, and follow-up items in Choice’s CRM • Provide performance feedback and market insights to the Regional Vice President • Generate consultation summaries and follow-up correspondence • Maintain accurate business expense documentation • Support franchise sales growth and participate in franchise association activities • Share competitive intelligence, trends, and best practices with peers and corporate teams

🎯 Requirements

• Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field, or equivalent combination of education and work experience • Minimum 15 years of progressive hotel operations experience, preferably in midscale or upper-midscale segments • Minimum 10 years of hotel leadership experience, preferably with multi-unit or franchise performance responsibility • Ability to drive performance outcomes through data-driven decision-making, analytics, and operational expertise • Strong analytical, forecasting, and budget management skills • High autonomy and ability to manage complex issues, synthesize data, and influence stakeholders • Excellent relationship management, communication, and consultative skills • Ability to navigate ambiguity and adapt strategies to changing market conditions • Proficiency in Microsoft Office and performance measurement tools such as CoSTAR, Medallia, Tableau, and Salesforce • Strong project coordination, time management, and prioritization skills • Approximately 70% travel within the assigned region • Participation in conferences, special projects, and organizational initiatives as needed

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Home office work arrangement • Virtual connection with Choice team members and leadership on Zoom